Discovery is at the core of everything we do - whether it's a great value, incredible style, or building long-lasting partnerships with people around the world. That's what makes TJX different. You can find it all across our brands: TJ Maxx, Marshalls, HomeGoods, Sierra, and Homesense. Every one of our brands has one thing in common: environments that are always changing. That's just how we like it. Every day is an opportunity to discover something new about our business, our partnerships, and even about yourself. Come discover what different can mean for you.
Senior Manager, Brand Marketing
The Opportunity: Contribute To The Growth Of Your Career.
The Sierra Manager of Marketing is responsible for implementation and oversight of the multi-channel brand marketing strategy intended to drive short and long term growth of the brand. This includes development of a distinct brand platform that informs annual marketing and communication plans, and all resulting advertising, content development and distribution, and paid media channels.
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Reporting directly to the Assistant Vice President of Marketing for Sierra, this individual will lead marketing programs designed to generate growth in the Sierra business by building brand awareness and driving traffic to Sierra Stores & eCommerce. The Manager of Marketing works closely with a team of internal Marketers as well as cross-functional partners, ensuring marketing efforts align with business objectives and support the brand's overall growth plan.
Who We Are Looking For: You.
- Works with the AVPD Sierra, Internal and Agency partners, develops strategy, platform & campaign for Sierra brand.
- Drives strategy for creative & manages production of all marketing campaigns for Sierra including: Video, Seasonal campaigns, Paid Social Media, Audio, Partnerships; ensures connectivity with internal campaigns including email, signage, owned channels (organic social, website, email)
- Drives direction (in partnership with TJX Media & Agency) on media strategies, budget allocation and placements based on Annual Marketing Plans
- Leads Integrated Agency Team (IAT)team to develop & execute multifaceted campaigns
- Partners with TJX Consumer Insights team to understand macro and environmental trends and their impact on the Sierra brand positioning and shopping experience; influences audience strategy & measurement strategies for key initiatives
- Sets marketing direction and oversee team on execution of Quarterly & Monthly Marketing strategies
- Ensures marketing spend is on budget and that funds are allocated to generate high-impact results with maximum efficiency.
- Fosters strong relationships across TJX divisions and within Sierra to support seamless partnership with marketing.
- Attracts, assesses, retains, and develops talent by creating an environment that provides direction, continuous learning and development, and commitment to common vision and shared values.
- Develops successors and talent pools for key positions across the corporation. Provides accurate timely developmental feedback to all team members.
Qualifications
- Bachelor's Degree in advertising, marketing or communications or equivalent experience
- 10-15 years of Marketing experience for an advertising agency or BTC business, preferably in retail or fashion/home fashions
- Excellent written and verbal communication skills
- Strong interpersonal skills resulting in effective communication and collaboration.
- Interest in home fashion/fashion trends, pop culture, media news and digitally savvy
- Skilled user of Microsoft Office programs, Word, PowerPoint, Excel, Outlook and Social Media
- Ability to build relationships with all levels within an organization
- Deep listening and inquiry
- Collaborative, participatory decision-maker
- Innovative, calculated risk-taker who learns from mistakes
We care about our culture, but we also prioritize your needs!
- Competitive Pay
- Hybrid Work Environment
- Weekly paychecks
- Paid time away
- Programs to support environment and corporate responsibility
- TAAP - TJX Associate Assistance Programs
- Associate Discount
- Career Development Opportunity
- Be a part of an inclusive team
Benefit programs and eligibility terms vary across our global locations. We encourage you to apply to learn more about how our benefits can make a difference for you.
This position has a starting salary range of $111,300 to $144,800 per year.
Actual starting pay is determined by a number of factors, including relevant skills, qualifications, and experience.
This position is eligible for an annual incentive.
Discover Different at TJX means opportunity, teamwork, and career growth. That's why working here is so much more than a job. When you're a part of our TJX family, you have the full support of a diverse, close-knit group of people who work together to deliver the best value and style in the business. Our inventory is always changing and our approach is continually evolving, which means every day is another chance to Discover Different.
We consider all applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, gender identity and expression, marital or military status. We also provide reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law.
Posting Notes: 770 Cochituate Road Framingham MA 01701