Work Schedule
Standard (Mon-Fri)
Environmental Conditions
Office
Job Description
Job Summary:
You will develop and implement global EFS marketing strategies for promoting our CMD product portfolio. Deep Knowledge od the industry, strong analytical skills, and willingness to work cross-functionally will be key to achieve business objectives. The role will also involve upstream marketing activities to identify market needs and influence product development.
Key Responsibilities:
Market Strategy Development:
- Engage with customers, industry experts to identify top needs and emerging trends.
- Gather Market insights for new product development and improvements based on market customer feedback.
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- Collaborate directly with the KOL and Regulatory manager to gain insights into the current and future technological requirements.
- Collaborate with product management and business development teams to develop go-to-market strategies
- Build product positioning, messaging, and value propositions that resonate with target audiences
Campaign Management:
- Plan, implement, and manage coordinated marketing campaigns across multiple channels, including digital and live events.
- Collaborate with regional marketing teams to ensure campaign consistency and alignment with global strategies.
- Supervise and analyze campaign performance, making data-driven adjustments to optimize results.
Event Management:
- Plan and coordinate participation in industry conferences, trade shows, and webinars.
- Develop event strategies to improve brand exposure and generate leads.
Digital Marketing:
- Coordinate digital marketing initiatives, and social media.
- Develop and manage the global website content strategy to ensure a consistent and engaging user experience.
- Promote marketing automation tools to nurture leads and track engagement.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Environmental Science, Food Safety, or a related field.
- Proficiency in marketing, with a focus on EFS market.
- *= years of proven track record of developing successful marketing strategies and campaigns.
- Strong understanding of the industry, including regulations, standards, and market dynamics.
- Excellent communication, writing, and presentation skills.
- Ability to work in multifaceted environment with a fast-paced.
- Experience with digital marketing, content creation, and event management.
- Experience in upstream marketing and influencing product development.
- Willingness to travel globally as the need arises.