Work Schedule
Other
Environmental Conditions
Office
Job Description
Position Summary
The PPD Copywriter will participate actively in crafting meaningful content to help drive and deliver a clear narrative and unified voice across multiple touchpoints to attract and persuade a patient population for study trials. You have a willingness to collaborate alongside designers, digital producers, project managers, and strategic marketing planners to create assets that converts vital randomizations.
This role will require our candidate to take complex clinical and medical information and translate it into copy to attract the non-medical reader. Experience in medical field or healthcare is highly desired.
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Responsibilities
- Uses creative problem-solving to come up with campaign ideas and copy for patient-facing recruitment, as well as internal creative projects to support all areas of the organization.
- Project manages campaigns from start to finish and updates key partners during various stages of the campaign development process.
- Is a quality check to ensure all results are within brand and copy style guidelines and driven to a high standard of excellence.
- Interacts and collaborates with other groups including marketing and project managers.
- Conceptualize and draft campaign copy across various outreach channels; develop conceptual ideas and campaigns with meaningful narratives.
- Collaborate with key customers to create an agreed upon volume of work within a specific timeframe to meet the needs of global research for clinical trials.
- Participate in brainstorm sessions to ideate industry leading results.
- Evangelizes and educate relevant teams on audience-centric content strategy standard processes as well as content governance.
- Understands and applies audience insights, personas, messaging and competitive information to shape content strategies.
- Identifies and recommends opportunities for content reuse.
- Understands and demonstrates industry trends to ensure content quality and relevance.
- Provides operational support for content strategy and creation, engaging cross-functional participants and owning the content calendar, workflow and deadlines.
- Writes and edits a mix of assets in support of the content plan and in the context of messaging, brand and editorial guidelines.
The successful candidate will possess outstanding writing skills and an ability to craft compelling messaging that moves people to action across all media sources. You will need understanding of the creative process and coordinated marketing, including audio, video, print, experiential and digital teams; and know how to weave ideas and write copy across all of them.
Education and Experience:
- Bachelor's degree in marketing, advertising, media, film, communications or journalism or equivalent and relevant formal academic / vocational qualification
- Previous writing experience that provides the knowledge, skills, and abilities to perform the job (comparable to 5+ years' experience)
- In some cases an equivalency, consisting of appropriate education, training, and/or directly related experience will be considered sufficient for an individual to meet the requirements of the role.
Knowledge, Skills and Abilities:
- Experience working cross functionally on a global scale with all levels of staff
- Ability to develop and complete big ideas from beginning to end, and keep deliverables on time
- Excellent writing and editing skills including strong attention to detail
- Excellent time management and social skills
- Desire to work in a fast-paced, deadline-oriented environment
- Strong collaboration and relationship-building abilities.
- Technical and systems competency, such as computer skills, to include effective use of systems and applications such as Microsoft Outlook, Word, Excel and PowerPoint, as well as Adobe Creative Cloud and other organization systems.
- Effective oral and written English communication and presentation skills.
- Initiative-taking, solutions oriented and adaptable to changing priorities and situations.
- Good judgment and decision making skills
PPD values the health and well-being of our employees. We support and encourage individuals to create a healthy and balanced environment where they can thrive. Below is listed the working environment/requirements for this role:
- Able to communicate, receive, and understand information and ideas with diverse groups of people in a comprehensible and reasonable manner.
- Able to work upright and stationary for typical working hours.
- Ability to use and learn standard office equipment and technology with proficiency.
- Able to perform successfully under pressure while prioritizing and handling multiple projects or activities.
- May require as-needed travel (0-20%).