Work Schedule
Other

Environmental Conditions
Office

Job Description

As part of the Thermo Fisher Scientific team, you'll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world's toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.

Discover Impactful Work

The Global Market Development Manager will develop and implement marketing campaigns for Medical and Scientific applications, applying a customer-centric, go-to-market approach. As the marketing authority within the Medical & Scientific marketing team, you will be a key player driving the overall growth of the Protein Diagnostics Division (PDX).

• Build awareness, sales enablement, and demand generation tactics to support new and existing product commercialization including audience segmentation and messaging, product/portfolio positioning, creative concept development, and tactic execution.
• Collaborate with product management teams and work with cross-functional teams to build coordinated, multi-channel marketing campaigns and programs.
• Build and curate content vital to generate awareness, demand, and conversion for respective products, tools, and services.
• Analyze key marketing programs for Return on Investment (R.O.I.) and program optimization, considering equivalent experience.
• Maintain digital footprint of supported product portfolios through continuous optimization of SEM, SEO, and web content.
• Develop scientifically compelling sales support tools and training to enable multiple sales channels.
• Collaborate with regional marketing colleagues to drive implementation of marketing programs within their regions.
• Work with Events Manager to establish a robust event schedule for varying types of events ranging from small to large proprietary or industry conferences.
• Regular and ad-hoc oral and written communication of metrics, successes, and failures to improve the overall operating efficiency of the team.
• Collaborate with varying levels of internal and external audiences, including direct customer communication, key opinion leaders, and management, and vendors/suppliers.

• Bachelor's degree in Biology, Biochemistry, or related subject area, or equivalent experience in a technical field is helpful.

• 5+ years of proven experience pertaining to new product launches, go-to-market plans, marketing campaign planning, and program and tactic development, ideally within the In-Vitro-Diagnostics (IVD) space.
• Knowledge of the following key proficiencies: 4Ps and marketing mix, marketing communication, communication channels, channels-to-market, segmentation, value proposition, and marketing program development and execution.
• Strong marketing prowess and proficiency in developing marketing strategy including customer segmentation, positioning, competitive analysis, sales funnels, and staging and pacing of tactical programs.
• Strong digital marketing understanding in various channels and digital performance metrics.
• Development and management of metrics dashboards and reports.
• Validated achievements in driving and implementing various digital marketing strategies, such as lead generation, marketing automation, email campaigns, online advertising, social media, and web development.

• Outstanding interpersonal skills.
• Proficiency developing strong marketing content.
• Global travel is required, up to 30%, including some evenings and weekends.

• A choice of national medical and dental plans, and a national vision plan, including health incentive programs
• Employee assistance and family support programs, including commuter benefits and tuition reimbursement
• At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy
• Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
• Employees' Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount