Work Schedule
Standard (Mon-Fri)

Environmental Conditions
Office

Job Description

Global Market Development Specialist, NGS Platform

As part of the Thermo Fisher Scientific team, you'll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer.

This position is located within the Clinical Next-Generation Sequencing Division of the Life Sciences Solutions Group at Thermo Fisher Scientific. This role is office-based in our Carlsbad, CA site.

What you will do:

• Develop and implement marketing strategy and plans for NGS platforms in collaboration with global and regional marketing, product management, medical affairs, and commercial teams.
• Perform customer segmentation, competitor analysis, business trends, and market opportunities.
• Guide the development of compelling content for NGS instrumentation, software, and analysis/reporting solutions, ensuring flawless product positioning and strong value propositions.
• Build and implement marketing content across multiple channels, including email, social media, web, video, print, and live events to drive awareness, education, and demand for our NGS platforms portfolio.
• Develop and deliver effective and engaging sales trainings and tools to enable and empower commercial team efficiency and success.
• Develop a robust lead generation and sales opportunity funnel through promotional initiatives and marketing-led events such as marketing automation, webinars, and tradeshows.
• Collaborate with ad agencies and marketing managers to create world-class materials for various channels such as print, digital, PR, social media, presentations, tradeshows, and promotions.
• Maintain and analyze campaign metrics to measure the performance of marketing activities.
• Maintain knowledge of molecular diagnostic industry trends and competitor activity.
• Handle marketing budgets and optimize the promotional mix of campaigns to achieve a high return on investment.
• Act as a brand ambassador, understanding and upholding our multi-brand strategy in all aspects of our marketing programs.
• Handle relationships and projects with external collaborators such as customer KOLs, strategic partners, advocacy groups, and sales channels.

• Bachelor's degree required (preferably in molecular biology, genetics, or other related science field).
• Advanced degree or equivalent experience in a relevant scientific field preferred

• 2+ years of marketing experience in genomics and molecular diagnostics, with a focus on NGS instruments
• Prior sales or technical experience with next-generation sequencing technologies and/or molecular diagnostics is a plus

• Self-starter and collaborative within project teams, and successful track record working in matrix environments.
• Outstanding skill leading complex marketing projects involving multiple team members with a strong attention to detail.
• Adept at building and managing relationships with customers and key opinion leaders.
• Strong creative intuition on design and messaging that resonates with the target audience and an ability to learn from previous campaigns to improve on performance.
• Ability to lead project scope, budget, and schedule to achieve timely results.
• Excellent written and oral communication skills.
• Experienced with Microsoft Word, Excel, PowerPoint, Outlook, and other project management and efficiency tools.

• A choice of national medical and dental plans, and a national vision plan, including health incentive programs
• Employee assistance and family support programs, including commuter benefits and tuition reimbursement
• At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy
• Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
• Employees' Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount