Work Schedule
Standard (Mon-Fri)
Environmental Conditions
Office
Job Description
As part of the Thermo Fisher Scientific team, you'll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world's toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.
Discover Impactful Work
This is an outstanding opportunity to develop and implement marketing strategies that will improve our Antibody portfolio's market presence and accelerate the purchasing journey for scientists worldwide.
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A Day in the life
- Develop and implement strategic marketing plans through product portfolio positioning, analysis of customer segments, and customer journey mapping
- Strong focus on paid and organic digital strategy, including SEM, SEO, social media, email marketing, and website optimization
- Build engaging content in various formats (email, social media, video, events, webinars) to boost brand awareness, consideration, and purchasing preference
- Lead participation in key industry and company-organized conferences, webinars, and virtual events, showcasing Antibody products, services, and data
- Collaborate with regional marketing to develop and implement marketing programs tailored to geographic regions
- Collaborate with technical teams to translate customer insights and market opportunities into data and content reinforcing value propositions
- Manage marketing budget to align with the annual operating plan
Keys to Success
Education
- Bachelor's degree or equivalent experience in Biology, Cell Biology, related life science category, or business/marketing specialization
- Preferred experience with antibodies in previous scientific roles
Experience
- 5-7 years of experience in life science product marketing or related fields, with a focus on digital marketing; Understanding of research workflows and exposure to biotech, pharmaceutical, or academic markets strongly preferred
- Proven experience in developing digital marketing initiatives, including content for webpages, display advertising, SEM/SEO, social media, video, and automation, with a strong understanding of online ordering and eCommerce
- Demonstrated expertise in marketing fundamentals: 4Ps, marketing mix, audience segmentation, product positioning, value propositions, and marketing program execution
- Proven product commercialization experience with go-to-market strategy development and execution
Knowledge, Skills and Abilities
- Strong track record in organic digital marketing strategy and data-driven decision-making
- Excellent presentation, verbal, and written communication skills
- Ability to work collaboratively in a matrixed, global organization
- Strong analytical skills for identifying problems and driving continuous improvement
- Outstanding interpersonal and relationship-building skills
- Travel may be required (up to 25%)
Benefits
We offer competitive remuneration, annual incentive plan bonus, healthcare, and a range of employee benefits. Thermo Fisher Scientific offers employment with an innovative, forward-thinking organization, and outstanding career and development prospects. We offer an exciting company culture that stands for integrity, intensity, involvement, and innovation!
Compensation and Benefits
The salary range estimated for this position based in California is $103,100.00-$154,700.00.
This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:
- A choice of national medical and dental plans, and a national vision plan, including health incentive programs
- Employee assistance and family support programs, including commuter benefits and tuition reimbursement
- At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy
- Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
- Employees' Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount
For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards