Work Schedule
Standard (Mon-Fri)

Environmental Conditions
Office

Job Description

Job Title: Email Automation Specialist II

Group: Customer Channel Group

Division: Healthcare Market Division-HMD

Position Location: Bangalore, India

Relocation (if applicable): No

How will you make an impact?

The Email Automation Specialist II will play a pivotal role in crafting and implementing flawless email marketing campaigns that drive our mission forward. Located in Bangalore, India, you will work closely with Marketing and Product managers in the U.S., applying your expertise to deliver exceptionally targeted and successful campaigns.

What will you do?

• Perform day-to-day email marketing activities, including campaign set-up, scheduling, A/B testing, tagging, and deployment of dynamic data-driven campaigns.
• Lead the creation and execution of promotional, lifecycle, and transactional email programs for our customers.
• Troubleshoot technical issues related to HTML templates, list segmentation, and email execution.
• Collaborate with Portfolio Marketing to develop urgent internal and external communications.
• Work with cross-functional teams, including Data Science and Channel/Content Enablement, to support brand and sales goals.
• Provide insights and recommendations on email tactics and opportunities for optimization.
• Manage email marketing promotional calendar and send schedule.
• Implement email list hygiene rules to ensure efficient deliverability and avoid being added to a blocking list.
• Use various data sources and technology to achieve incremental growth.
• Maintain accurate email dashboards for all levels of management, delivering both metrics and insights.

• Bachelor's degree or equivalent experience in Business, Marketing, Computer Science, or related major required.

• Minimum 2 years hands-on experience setting up, implementing, and measuring batch email campaigns using Unica Campaign.
• Proven ability with a major ESP (Email Service Provider) such as Responsys, Exact Target, Cheetahmail, or IBM Silverpop / Acoustic Eloqua. Experience with Eloqua required.

• Proficiency working with Eloqua.
• 4-5 years of email content marketing experience.
• Strong analytical skills with the ability to analyze large and sophisticated sets of data from multiple sources.
• Experience working with cross-functional teams, including goal setting and performance leadership.
• Knowledge of HTML and hands-on experience with HTML editing tools like Atom, Sublime, or Dreamweaver.
• Intermediate knowledge of Microsoft Excel, including VLOOKUP, TRIM, and Pivot Tables.