Work Schedule
Standard (Mon-Fri)
Environmental Conditions
Office
Job Description
Discover Impactful Work:
Materials & Structural Analysis Division's innovative solutions for electron microscopy, surface analysis, and microanalysis help materials science researchers advance their sample characterization to gain deeper insight into the physical and chemical properties of materials from the macroscale to the nanoscale. Our multiscale, multimodal solutions cover a broad range of applications across dozens of industries and research fields, serving customers in academia, government, and industry.
Do you have a passion for innovative marketing ideas?
Join the EMEA Sales Development's marketing team to drive engaging projects involving Omni-channel marketing strategies to achieve outstanding customer engagement, establish opinion leadership, and help build pipeline through strategic utilisation of the social media marketing roadmap. The Marketing Innovation Specialist possess a comprehensive understanding of various B2B and/or academic marketing social media platforms and how to use the voice of key opinion leaders, own contents and our teams' network to improve engagement.
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Your projects:
- Research competitors on how they engage with their audiences on social media
- Investigate and report out on the effective social media channels our KOL and customers use cases
- Identify the language used and segmentation of different customer groups
- Develop a community where messages can be exchanged and communicated effectively
- Establish a content calendar where relevant contents can be fostered in these communities
Keys to Success:
Enjoying a key role in actively collecting relevant information and re-purposing contents for our audiences, gently promoting our solutions while providing shareable contents.
Education
- Current enrolled on a Bachelor or Master degree in communication, marketing, UX design.
Experience
- Some previous work experience as social media manager in a B2B/academic marketing environment is desirable.
- Knowledge in content management
- Excellent communication and copywriting skills in English (additional language preferred, French and/or German)
- Ability to deliver creative contents such as text, image and video utilising design tools
- Understand the GDPR framework
Knowledge, Skills, Abilities
- Hands-on and willing to learn
- Able to work independently
- Creative and outside of the box thinking
Apply today!