Work Schedule
Standard (Mon-Fri)

Environmental Conditions
Office

Job Description

How will you make an impact?

We are seeking innovative and creative digital content writers to join our team. As a Digital Content Specialist, your role will involve using your technical expertise and knowledge of written communication for the web. This includes defining user experience and intent, content strategies and architectures, applying search engine-based methodologies, writing and editing original copy, and analyzing results for efficiency. You will also lead content optimization projects, support broader initiatives, and guide the colleagues and business partners in implementing new workflows and processes.

• Perform keyword research to find opportunities to drive qualified traffic to the website
• Identify duplicate content, optimize content hierarchies, propose outlines, and develop content to present information in the clearest and most logical way to our customers
• Peer review content from other copywriters and mentor junior team members
• Work closely with internal partners to incorporate subject-matter-expert feedback and acquire approvals throughout the content revision process
• Build and nurture positive relationships with UX and SEO experts, BU content writers, marketing managers, and with members of the web production and corporate digital content teams
• Analyze, track and report on the performance of the content initiatives
• May perform additional duties as required

• Bachelor's degree or equivalent experience in Marketing, Communications, or a related life science field; advanced degree preferred

• 3+ years in digital content creation, marketing, or a related field
• Experience writing scientific or technical marketing content preferred
• Experience working in a highly matrixed environment in a large organization preferred

• Knowledge of SEO standard methodologies using tools including Google Search Console, Google Analytics, Adobe Analytics, SEMRush, AI-assisted tools and others preferred
• Knowledge of online user experience, taxonomy and tagging, information architecture, content marketing, digital marketing, analytics, and testing preferred
• Keen attention to detail, and a high regard for quality
• Outstanding writing, grammar, and proofreading skills and sophisticated knowledge of English language (grammar, spelling, punctuation, language usage, audience sensitivity)
• Excellent interpersonal skills - written, verbal, and presentation skills; ability to establish relationships, influence others and work effectively with colleagues across multiple locations and departments
• Strong organizational skills with the ability to prioritize and lead multiple projects to completion
• Passion to stay on top of news and trends in UX, SEO, and digital marketing
• Proficient in Microsoft Office applications

• A choice of national medical and dental plans, and a national vision plan, including health incentive programs
• Employee assistance and family support programs, including commuter benefits and tuition reimbursement
• At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy
• Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
• Employees' Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount