What is The Muse?
The Muse helps hundreds of the world’s most admired companies attract, hire and grow exceptional talent with its candidate-first talent attraction platform and expertise in diverse and hard-to-attract candidates. In the new world we now live in, companies engage passive and active candidates through their digital footprint - yet few take the time to deeply explain their business, culture, and roles in an engaging and scalable way. The Muse unifies talent acquisition, employer branding and recruitment marketing to help you amplify your talent brand and attract right-fit candidates. Job seekers rely on The Muse for original career advice from prominent experts, access to the best coaches, and a behind-the-scenes look at job opportunities. 75 of the Fortune 500 trust The Muse as their platform for managing recruitment.
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Founded in 2011, we were named one of Fast Company’s 50 Most Innovative Companies in the World. We have a highly-diverse user base of millions of Millennial & Gen Z jobseekers who we help connect with companies as wide-ranging as Apple, Nike and the FBI. We’ve raised over $58M in venture and PE funding.
In 2022, The Muse acquired Fairygodboss, the largest online career community for women, and operates the two brands as a single organization: The Muse Group.
Demand Generation Marketing Specialist reports to: Director of Business Development & B2B Marketing
Job Description:
The Growth Marketing & Demand Generation Specialist will play a crucial role in driving customer acquisition, retention, and marketing efforts for The Muse Group. Reporting to the Director of Business Development & B2B Marketing, this position is responsible for executing strategic marketing campaigns across various channels, with a primary focus on outbound email marketing, social media lead gen campaigns, and developing and optimizing prospecting sequences. The ideal candidate will also have experience building lead lists and account-based marketing campaigns.
The ideal candidate possesses a blend of creative thinking, project management skills, adaptability, and strong oral and written communication abilities to effectively engage with cross-functional stakeholders, and has a proven track record of creating and executing multichannel marketing campaigns. The Growth Marketing & Demand Generation Specialist will collaborate with new business sales, account management, content, and product to develop strategies to directly contribute to company pipeline and revenue growth.
Key Responsibilities:
-Develop, write, and execute email marketing campaigns to generate leads, nurture prospects, drive customer retention and upsells, and promote company initiatives.
-Create and manage prospecting sequences, in partnership with new business sales, to engage potential customers.
-Brainstorm concepts for social media campaigns, with a focus on LinkedIn, aimed at driving lead generation and brand awareness amongst target B2B audiences.
-Analyze campaign performance concerning leading indicators (CTR, CPL, etc.) and lagging indicators (SQLs, Closed Won) with a focus on revenue growth and ROI.
-Proficiently use HubSpot, Salesforce, Gong Engage (outbound sales prospecting), Google Slides, Wordpress, Amplemarket, Looker, and other relevant tools to execute marketing campaigns and track performance metrics.
-Contribute to weekly, bi-weekly, and monthly reporting to demonstrate campaign success.
Required Qualifications:
-Bachelor’s degree.
-Minimum of 3 years of agency or in-house marketing experience.
-A self-starter with strong time management and organizational skills, comfortable with ambiguity, and has the ability to prioritize tasks and meet deadlines effectively.
-Fluent in spoken and written English.
-Experience using HubSpot for email marketing, Gong for customer and prospect engagement, Salesforce CRM
Preferred Qualifications:
-Previous experience in HR Tech, recruiting, talent acquisition, or HR industry.
-Familiarity with Amplemarket, LinkedIn Campaign Manager and Google Analytics.
-Demonstrated ability to work in a fast-paced, dynamic environment and adapt to changing priorities.
-Excellent interpersonal skills and the ability to collaborate cross-functionally with various teams.
This part-time role offers a unique opportunity to contribute to the growth and success of a leading HR technology company. If you're passionate about driving impactful marketing initiatives and thrive in a collaborative, innovative environment, we encourage you to apply.
Hours & Salary Expectations:
3 days per week (the equivalent of 24 working hours) $28-36 / hour