Marketing Analyst
The Los Angeles Times, 2300 E. Imperial Hwy, El Segundo, California, United States of America Req #30
Thursday, July 11, 2024
The Marketing Analyst will support the company's Client Solutions team for B2B marketing efforts. The role of the Marketing Analyst will research market conditions and consumer behaviors and craft compelling sales collateral to showcase our product portfolio for our advertising customers and prospects across various categories. In addition, the Marketing Analyst will lead the process to create integrated marketing solutions that generate revenue and leverage the company's robust portfolio of branded content offerings, print and online media, events, and promotions.
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Responsibilities:
- Research leads, strategize branded content solutions, and work closely with our content division, and the sales team, to develop robust and thoughtful content pitches for existing and new clients
- Generate intel on other publishers' branded content offerings, capture examples and data on successful campaigns that brands have executed, and present findings to internal partners to inform our own branded content strategy
- Analyze the assigned categories to identify leads, challenges, opportunities, and trends. Compile findings in a shareable way and present to sales partners
- Conduct competitive analysis using media spending tools to compare the company to its media competitors
- Develop B2B marketing materials including category and strategic decks, marketing one-sheets, and client proposals/RFPs
- Research consumer demographics, preferences, needs and buying habits and present findings in an easy-to- understand way
- Serve as primary sales contact for all category collateral and updates.
- Anticipate department needs and goals
- Lead the design and content of B2B prospecting emails targeting assigned category advertisers
- Ideate creative solutions to advertisers' media and marketing challenges utilizing our full portfolio of offerings and present them in a compelling way
- Collaborates with colleagues to deliver high-quality outcomes, contribute to project meetings by articulating progress and challenges and suggesting solutions
- Demonstrates flexibility in responding to challenges and actively seeks feedback to find new ways to improve.
Requirements:
- 2-4 years of prior marketing and/or advertising experience
- Ability to craft branded content pitch decks from scratch that are custom to each client
- Knowledge in branded content and content creation process
- Ability to create engaging presentations and one-sheets
- Must be able to work cooperatively and adaptively in a team setting
- Must be able to work under pressure, multitask, and produce high quality work in a deadline driven environment
- Must have solid understanding of fundamental marketing principles including online digital and social media advertising, print, and social landscape
- Strong research and analyst skills, with the ability to generate insights based on data.
- Excellent communication, written and verbal skills
- Tech savvy, with the ability to resolve solutions on the spur of a moment.
- Proficient in MS Office, Digital editing, Google Docs, web search, databases
Preferred Qualifications:
- Bachelor's degree, Business, Marketing, or Communications preferred
- Previous experience in a publisher, agency, or experiential corporate setting
- Experience with Branded Content strategy, production and creation
- Experience with social media marketing and social content creation and posting
- Experience with research tools like Google Analytics, Scarborough, ComScore or other tools
- Experience in design and visual marketing
The L.A. Times is an equal employment opportunity employer and welcomes all qualified applicants regardless of race, ethnicity, religion, gender, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristic protected by law. We actively work to create an inclusive environment where all of our employees can thrive. Explore our company history, achievement, values, mission and more on our career site.
The pay scale the Company reasonably expects to pay for this position at the time of the posting is $70,610 and takes into account a wide range of factors including but not limited to skill set, experience, training, licenses, certifications, and other business or organizational needs. Compensation will be determined based on the above factors along with the requirements of the position. At The L.A. Times, it is not typical for an individual to be hired at or near the top of the range for the role. Please visit our career site to view the benefits available to our employees.
The Company is a mandatory vaccination employer for COVID-19 and its variants. The Company requires that its employees be fully vaccinated as of their start date. If you require a medical or religious accommodation, we will engage in the interactive process with you. Proof of vaccination will be required prior to start. If we make you an offer and you are not yet vaccinated, we will accommodate a delay in start date.
Other details
- Job Family Los Angeles Times Super Co.
- Job Function Individual Contributor
- Pay Type Salary