Job Description

JOB SUMMARY

The Assistant Director/Communications is responsible for developing and executing the Lottery's media relations and external communications plans, which complement the Lottery's marketing strategy, to positively position the Lottery brand, build awareness of the Lottery's mission, and promote the Lottery's games through all available forms of media. They will identify and share Lottery success stories, accomplishments and initiatives to raise the Lottery's visibility and promote the Lottery's value proposition with existing and potential players, Lottery retailers, key business partners, and the general public. They will field and fulfill requests from a variety of external constituencies, including local and national media, lottery trade publications, state and municipal officials, business partners, and customers. This position will report to the Chief iLottery Officer while also collaborating with the Chief Marketing Officer.

• Develop key messages and draft/edit press releases, media alerts, winner stories, statements, talking points, presentations and pitches
• Ensure messaging is consistent with Lottery brand and mission, and is easily understood by a variety of constituencies/audiences
• Schedule media opportunities and the coordination of major press announcements with the Lottery's Executive Director and the Office of the State Treasurer
• Serve as the lead contact for all media seeking comment or information from the Lottery, researching and responding to inquiries in a timely manner
• Develop and maintain relationships with key reporters and journalists across all media, notably in-state and industry trade outlets
• Serve as a Lottery spokesperson
• Oversee public records requests, ensuring each is fulfilled in a timely and complete manner
• Manage and present accurate and timely information during and following crisis situations
• Prepare Executive Director's report for presentation at monthly MSLC meeting
• Review social media content prior to posting for accuracy and sensitivity
• Post social media content on occasion when Social Media Coordinator is unavailable
• Draft messaging for customer- and retailer-facing staff members
• Monitor and oversee responses to user-generated content and inquiries through multiple channels, including social media and the Lottery's website and mobile app
• Assist Marketing team in drafting and proofreading promotional messaging
• Assist digital operations team with editorial content management of website
• Play a leading role in the Lottery's responsible gambling initiatives
• Work with the Assistant Director of Stakeholder Engagement, the Product and Promotional Development Managers, Marketing Specialists, Regional Managers, and other Lottery team members with planning, executing, attending and participating in on-site and off-site player activation, sponsorship and outreach events.
• Perform related duties as assigned

• Ability to work nights and weekends when needed.
• Must have a valid driver's license with ability to drive throughout the Commonwealth.

• Bachelor's degree in Communications, Journalism or related work experience
• Minimum of 5 years of experience in corporate communications
• Experience developing and executing all-encompassing communications strategies that include all channels of communication for external audiences
• Expertise in message development and execution
• Expertise in executing press conferences and media/special events
• Excellent grammar, composition, and proofreading skills
• Strong verbal communications skills
• Experience with customer or constituent services, or other related experience
• Experience handling public records requests
• Skilled in managing and navigating social media channels, including utilization of social media management platforms (e.g. HootSuite)
• Ability to navigate business intelligence platforms and produce data reports in Excel format
• Knowledge of Lottery products, procedures and operations
• Experience adhering to a brand style guide
• Must be organized and detail oriented
• Excellent attendance and punctuality

• Communications: Listens to understand and actively reaches out to all relevant team members to create two-way understanding and transparency. Excellent English language skills including concept of grammar and punctuation.
• Driven: Enjoys working hard and relishes a challenge. Can be counted on to successfully meet and exceed goals. Pushes self and others for results. Takes pride in a "whatever it takes to get the job done" attitude.
• Problem Solving: Uses logic, data and accurate analysis to solve problems and provide effective solutions. Anticipates hidden issues/problems and takes appropriate action. Critical thinking and problem-solving skills; conflict resolution and de-escalation skills; ability to analyze sensitive issues and create action plans.
• Flexibility: Effectively copes with change regardless of scope. Can shift direction comfortably with minimal disruption. Maintains composure. Able to effectively juggle multiple tasks under tight deadlines and short turnaround times.
• Organized: Always gets more accomplished with fewer resources (people, time money). Can design effective processes, procedures and practices that eliminate complexity and streamline execution. Effectively marshals resources (people, time, money) to get things done. Anticipates and adjusts for problems and roadblocks.
• Computer: Proficient with standard Microsoft programs (MS Word, Excel, PowerPoint, Outlook, Teams) and web browsers.
• Teamwork: Ability to establish effective working relationships with a diverse clientele and ability to guide, lead and persuade others.