The Coca-Cola Company is seeking a Global Media - Principles, Vision and Governance lead to steer the development and delivery of the reimagined media approach to the future with a consumer focus.
The role will be responsible for creating a common vision and future facing strategy for media transformation Globally across operating units in partnership with key internal and external stakeholders. This vision will be completely consumer driven, data informed and designed to flex based on shifting behavioral trends, new technology advancements and market conditions. This will require a healthy balance of innovative thinking and business pragmatism. This is a senior individual contributor role.
Location: Atlanta, GA (preferred) or Chicago, IL (hybrid)
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What You'll Do
- Develop the vision for future of TCCC in the audience centric landscape, utilizing future back thinking both from consumer and shopper perspective
- Leverage deep expertise in Media to provide thought leadership and maximize the opportunity for TCCC, given the dramatic changes in the global media and technology landscape.
- Develop Core Media principles for Categories/Brands in the networked organization framework
- Create vision for core media and audience cohort for Global brands
- Define media approach for company, portfolio and category to be shared with Media and IMX teams
- Lift and shift best practices from external companies and other operating units to establish an effective Coca-Cola media practice.
- Lead Policy framing and Governance of the Company in the FMCG landscape and with key global platforms
- Effective integration and interplay of people-oriented and data-driven media intelligence
- Identify the levers for Media Effectiveness and Efficiency.
- Lead Global Media Agency reviews
- Lead the development & evolution of the new media agency model framework
Qualifications & Requirements:
- 6-8 years of marketing, media, and leadership experience
- Experience in media strategy, connections & audience planning as well as addressable media
- Extensive knowledge and experience with media governance related to brand safety & suitability
- Experience in digital marketing and development of business strategies
- Experience collaborating with cross functional and diverse regional teams
- Experience working with external agencies, consultancies and partners
- Experience in a role with a degree of ambiguity, requiring proactive analysis and action
Work Focus:
- Deep understanding of the evolved audience behavior, media, connection and technology landscape
- Prior experience working in either global teams or across multiple geographies
- Deep consumer understanding of audience shifts and trends
- On the pulse of major triggers/drivers that influence/shape the marketing & media industry
- Ability to work in flat teams
- Ability to work in Agile project-based teams
- Consumer / Data /Creative acumen
Communication Focus:
- Role will require frequent communication with Global Marketing sub-functions, OU IMX Leads.
- Must be comfortable communicating the vision of re-imagining Media and Connections and building buy-in across key internal and external stakeholders
The Coca-Cola Company has unparalleled brand recognition and a presence in over 200 countries, representing over $46B in revenue and employing 140,000 people around the world. The breadth of the beverage portfolio is without peer, with over 500 brands in both sparkling and still beverages, including waters and flavored waters, juice and juice drinks, energy and sports drinks, teas and coffees. The company has a focus on consumer brand marketing, product development, quality and strategy, while independent bottling partners manufacture the products and are responsible for the merchandising and distribution.
'The Coca-Cola System,' which is comprised of The Coca Coal Company and its bottlers around the world, is an organization with arguably the most pervasive global footprint in the physical world. 1.9 billion consumer transaction per day; 23 million direct customers; 14 million pieces of cold drink equipment; the largest delivery fleet in the world and 700,000 system wide employees.
The company is building a networked global organization, combining the power of scale with the deep knowledge required to win locally. The company will create new operating units focused on regional and local execution that will work closely with five marketing category leadership teams that span the globe to rapidly scale ideas.
Skills:
Media Management; Digital Brand Strategy; Digital Marketing Technology; Marketing; Digital Content; Digital Media Strategy; Marketing Strategies; Media Effectiveness; Media Marketing Strategy; Audience Research; Audience Marketing; Media Strategies; Digital Marketing; Digital Strategy; Connections Planning