Manager, HSCT Consumer and Shopper Connection Planning

The ideal candidate of this role will need to be equally a scientist - ensuring the effectiveness and impact of all integrated communications - and an artist - painting a clear and compelling vision for the future of the category's marketing. You will need to be (or become) an expert in it's consumers and their behaviours, a guardian of our brands' values and messages, and a visionary who can see the world for how it is and then bring to life a vision for what it can be.

What You'll Do for Us

Lead the connection planning for our tea brands and responsible for final stage of bring to life:

Focus, Scope, & Impact:

• Drive thinking on how to design marketing around End to End consumer journeys to achieve greater conversion, focusing on the set-up and consistency of the experience in China market
• Leading the connection of the brand business and creative strategies with a consumer-centric brand ecosystem, that will leverage owned, earned, shared and paid touchpoints as well as brand assets
• Designing End to End path-to-purchases that reflect technology trends, disruptive market forces and competition, and take into account consumer and shopper behavior and needs
• Connecting brand experiences with brand rituals building in order to significantly improve consumer conversion;
• Serve as catalyst for consumer centered design thinking that leverages cross functional resources and to accelerate creation of new value propositions for our brands.
• Deliver innovative problem-solving techniques and an ability to drive material business returns. He/she will have to master the shifting of behavioral trends, new technology advancements and market conditions.
• This profile requires a healthy balance of innovative thinking and business pragmatism
• Shopper marketing for both ATL and BTL

• Marketing, media, and leadership experience
• Experience with connections, digital marketing, media strategy and communication planning for leader and smaller brands
• Preference for individuals with experience in working in consumer and shopper/commercial plans
• Experience working in cross-functional teams
• Communicating, influence and negotiate across multiple stakeholders
• Experience in leading strategic conversations, negotiations and alignment with senior and key stakeholders

• Ability to lead integrated brand experience and multiple touch points that are effective and efficient
• Understanding of the evolved media landscape and e-commerce
• Expertise in working with different external partners (i.e.: agencies, production houses, media companies, influencers)
• Ability to work in Agile cross-functional teams

• CONNECTIONS/MEDIA DEVELOPMENT
• DIGITAL MARKETING
• TEAM MANAGEMENT/project management
• Shopper marketing

• BRAND STRATEGY
• AGILE WAYS OF WORKING

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world.
• Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.