Key franchise operations leader for assigned country; develops short and long range objectives consistent with organization guidelines; manages the overall P&L; drives the Company's strategic vision; recommends plans and budgets; develops relationships with key constituencies incl. bottlers, government etc.; contributes to the creation of a marketing strategy to maximize business opportunities; implements effective marketing programs aligned to demographics, consumption drivers etc. Manages within a nominated sub-function or related sub-functions; typically a highly experienced manager who is accountable for budget and policy recommendations and medium-term planning; decisions tend to be more tactical and operational at the country level.
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The core job responsibility is to:
- Play a leadership role within the Benelux leadership team of Coca-Cola.
- Bring the voice of the consumer to all commercial conversations.
- Manage customer relationships where appropriate.
- Drive system alignment.
Reports to Benelux Country Director & works closely with:
- Benelux Brand Management teams;
- Western Europe Commercial team;
- Public Affairs & Communications department;
- Externally - the local Coca-Cola customers;
- Externally - Coca-Cola European Partners leadership team & Commercial teams
Main responsibilities are to:
- Drive Occasion & Brand activation strategies in the marketplace (owning the Opportunity & Brand on our OBPPC architecture).
- Partner with Western Europe Central Commercial function to develop plans which can be executed in market to drive growth.
- Bring the consumer to all commercial conversations with our system partners, CCEP including equipment, portfolio prioritization, channel & customer work.
- Specifically champion the expansion of our portfolio into new segments, ensuring that appropriate resources & focus is attached to initiatives with longer or more uncertain paybacks.
- Lead KO interactions with customers.
- Representing the brands at customer events (eg KO lab sessions).
- McDonalds + other Global foodservice accounts as necessary.
- Lead efforts to build further system alignment in Benelux through effective creation and leadership of system routines.
- Lead Portfolio Expansion strategies as part of the local growth stories, including an end-to-end view on system capabilities.
Key skills & experience required:
- Level of experience & maturity to influence the system at a senior level.
- Minimum12 years of cross system experience or have experience in working in a non-franchise, integrated manufacturer (preferably in FMCG industry).
- In addition, a background involving time in sales and marketing would be a distinct advantage.
- Significant commercial background, ideally in both home and cold channels, with a strong understanding of modern trade.
- Good understanding of brands and brand drivers to be able to translate this into excellent commercial plans.