Associate, Social Media (POWERADE)

Leading the world of sports and active hydration with game-changing innovation, BODYARMOR Sports Nutrition (BASN) is on a mission to become #1 in Sports Hydration. Bringing together two iconic brands, BODYARMOR and POWERADE (respectively #2 and #3 in the sports drink category), BASN exudes an entrepreneurial culture backed by the resources and insights of one of the world's most recognizable companies, The Coca-Cola Company, which fully acquired BODYARMOR in 2021.

BASN is a fast paced, dynamic environment where brand builders work together with the goal of becoming the number one sports drink! Extreme passion and teamwork are the essentials of being a successful member of the BASN team. BASN builds camaraderie amongst co-workers, and helps develop valuable relationships, with common goals in mind. This unique environment gives people the ability to go above and beyond expectations, multi-task, meet deadlines, and have fun accomplishing goals.

• The Associate is responsible for the development and management of on-going social influencer strategies and execution, including identification and evaluation of influencers, brief development, content creation/execution/review and consistent engagement to promote POWERADE in alignment with organizational objectives
• Support the management of project timelines and deliverables for social plans for all channels and platforms ensuring cross-functional collaboration and escalation of any potential barriers with leadership
• Ideate, create and develop monthly content calendars for North America across all social media platforms for distribution internally to cross-functional BASN leadership teams
• Provide social trend reporting and quickly identify any new trends to ensure real-time execution ensuring social media objectives for North America are maintained in alignment with overall departmental goals.
• Support all on-site content captures, direction and editing at campaign shoots, and athlete appearances for social plan deliverables as required
• Strong collaborator responsible for the negotiation and planning with external social influencers directly and in partnership with agency partners to deliver against outlined benchmarks.
• Lead the communication and relationship in collaboration with the Social Media leadership team with all external agency partners and other required external resources for North America POWERADE
• Responsible for maintaining the required departmental budget guidelines and managing all invoicing, billing and financial processing
• Provide guidance and support to the development of campaigns and all quarterly/annual performance reports

• Education - BA required
• 2-4 years relevant Social Media experience required
• Subject matter expertise required with real time knowledge and strong communications skills to be an influential voice with colleagues and senior leadership on topic of social media.
• Tools/Technology experience required:
  • Ability to work effectively and efficiently both individually and as a team operating in a fast, complex environment
  • Proven ability to communicate effectively and gain business alignment for strategic initiatives
  • Digital editing/photoshop knowledge a plus
  • Business judgement & strategic perspective
  • Negotiation acumen
  • Sports & Entertainment industry expertise
  • Relationship management
  • Problem solving
  • Team leadership
  • PowerPoint/strong presentation skills
• Position requires travel (30%) by car and plane, including both local and neighboring geographic territories.
• Position requires in-person attendance at bi-annual company retreats/meetings