At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world.
Job Overview
The Strategic Marketing Automation Demand Specialist will serve as a subject matter expert, a strategic advisor, and a tactical executor for process automation across multiple demand generation platforms (Eloqua, Salesforce, iCapture, Demandbase, etc). This role requires a deep understanding of strategic and tactical execution for email marketing, customer journey orchestration, nurture strategies, demand generation, account-based marketing, and opportunity acquisition. The specialist will be a strategic advisor to internal stakeholders to achieve their business goals and adopt new approaches through effective marketing automation and always-on strategies. Excellent communication skills, a tactful, diplomatic approach, creative problem-solving skills, and an ability to understand and respond to customer needs in a changing business environment are required.
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Responsibilities:
• Provides strategic guidance customer demand generation and innovative approaches to increase customer engagement and pipeline generation
• Defines, tests and optimizes demand generation tactics in partnership with business unit stakeholders across all stages of the funnel (e.g. audience segmentation, scoring systems, content strategies, multi-channel campaigns, customer orchestration workflows, etc)
• Proactively manages the product marketing technology roadmap. Understands stakeholder requirements, leverages market trends, and prioritizes marketing technology innovation based on short and long-term business goals.
• Monitors marketing technology industry trends and emerging technologies with the ability to design, apply, and implement best practices for business environments.
• Leads complex projects that include optimizing existing processes, launching new technologies, conducting business process reviews, supporting new features, enablement, etc.
• Drives adoption by teaching marketers "how to fish for themselves" and publishing user-friendly playbooks to empower users to try new approaches and create measurable business value.
• Implement standard processes, establish governance for customer engagement, implement data privacy compliance, and promote best practices across ten business units.
• Partners with product managers, data analysts, engineers, and data platform team to build marketing technology solutions across the MarTech ecosystem.
• Partner closely with marketing stakeholders to understand their pain points and drive improvements related to customer acquisition, retention, and nurturing strategies, ensuring alignment with business objectives.
• Ability to communicate complex topics with non-technical audiences and become a trusted partner with business unit marketing teams.
Desired Candidate Profile:
- Bachelor's degree in appropriate field with 12 or more years of experience; or Masters degree with 10 or more years of experience; or PhD level with 6 or more years of experience; or local equivalent
- Knowledge of Marketing Technology (MarTech) and proven experience with one or more marketing automation and ABM platforms (e.g., Eloqua, Salesforce Marketing Cloud, HubSpot, Marketo, 6Sense, Demandbase).
- Strong understanding of marketing principles, best practices, and campaign management.
- Experience working in a global, matrixed organization and driving collaboration across diverse teams and geographies.
- Leadership experience to create a culture built on trust and building inclusive relationships with empathy to drive collaboration and engagement
- Knowledge of effective project management strategies and tactics
- Experience in change management within marketing and sales organizations in large, complex B2B environments.
- Excellent communication, collaboration, and interpersonal skills.
- Excellent Marketing Analytics background and proven problem-solving skills.
- Ability to prioritize effectively and manage multiple tasks simultaneously.
- Experience developing and implementing advanced product go-to-market strategies and tactics.
Competencies
Values: Integrity, Accountability, Inclusion, Innovation, Teamwork
ABOUT TE CONNECTIVITY
TE Connectivity is a global industrial technology leader creating a safer, sustainable, productive, and connected future. Our broad range of connectivity and sensor solutions enable the distribution of power, signal and data to advance next-generation transportation, renewable energy, automated factories, data centers, medical technology and more. With more than 85,000 employees, including 8,000 engineers, working alongside customers in approximately 140 countries. TE ensures that EVERY CONNECTION COUNTS. Learn more at www.te.com and on LinkedIn, Facebook, WeChat, Instagram and X (formerly Twitter).
WHAT TE CONNECTIVITY OFFERS:
We are pleased to offer you an exciting total package that can also be flexibly adapted to changing life situations - the well-being of our employees is our top priority!
• Competitive Salary Package
• Performance-Based Bonus Plans
• Health and Wellness Incentives
• Employee Stock Purchase Program
• Community Outreach Programs / Charity Events
• Employee Resource Group
Across our global sites and business units, we put together packages of benefits that are either supported by TE itself or provided by external service providers. In principle, the benefits offered can vary from site to site.