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Job Overview
We are seeking a dynamic, innovative, and talented Marketing Analyst to join our Connected Living Solutions marketing team and support our digital initiatives, campaigns, and events. The Marketing Analyst will play a crucial role in supporting the development and execution of comprehensive marketing strategies. This position requires a detail-oriented individual who can collaborate with cross-functional teams to drive successful digital and integrated campaigns and events.
Key Responsibilities:
• Campaign Support: Assist in the planning, execution, and analysis of marketing campaigns across various channels, ensuring alignment with overall marketing objectives.
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• Content Creation: Collaborate with the content team to develop engaging and relevant marketing materials, including videos, solutions guides, landing pages, social media content, emails, and more.
• Event Marketing: Coordinate and support marketing efforts for events, including trade shows, webinars, and conferences, to ensure successful promotion and execution
• Data Analysis: Analyze marketing data to measure campaign performance, identify trends, and provide actionable insights to optimize future marketing efforts.
• Reporting: Prepare regular reports on marketing activities, performance metrics, and ROI to inform decision-making and strategy adjustments.
• Collaboration: Partner with internal teams, including sales, product, and creative, to ensure cohesive and effective marketing strategies.
What your background should look like:
What your background should look like:
• Bachelor's Degree in Marketing or Business
• 5+ years of marketing experience in a B2B or technology company
• Exceptional written and verbal communication abilities
• Demonstrated ability to lead and drive projects to completion with on-time delivery
• Experience in digital campaign development/management
• In-depth knowledge and experience with event planning and execution
• An innovative thinker and creative problem solver, the ability and willingness to challenge the status quo
• Strong collaboration and influencing skills
• Strong interpersonal skills with a proven track record of forging excellent relationships at multiple levels of an organization
• Excellent bilingual written and oral communications skills
• Skilled in digital platforms such as WeChat, TikTok, Bing, and BiliBili
Personal Competencies
• Dynamic and high energy team player who can collaborate with a global team
• Ability to think strategically and translate strategy into action
• Strong business acumen
• Excellent interpersonal and project management skills
• Ability to work independently, multi-task, and manage time effectively
• Flexibility to develop strong relationships with multiple departments in a large, matrix organization
Competencies
Values: Integrity, Accountability, Inclusion, Innovation, Teamwork