Job Description:

Team overview

The External Content Strategy Centre of Expertise (COE) supports the Corporate and Public Affairs (CAPA's) broader mission to inspire and connect our customers, communities and colleagues through communications, conversations and advocacy that enrich lives, drive business outcomes and enhance our brand. This team delivers compelling stories that resonate with Canadians through traditional earned, owned and paid content, with an emphasis on year-round integrated programs that connect key financial trends, advice and customer needs.

Role Overview

We're looking for a strong and passionate communicator to develop and deliver engaging content for our Canadian Wealth, Insurance, Business Banking and Securities (WIBBS) businesses with a focus on supporting creative, customer-focused external communication programs that spotlight our brand, advocate for our customers and engage our audiences. This candidate will also have reporting accountabilities, enabling the team to track results and demonstrate impact.

Responsibilities

• Support the design and execution of integrated media strategies, delivering compelling external communications initiatives for TD's Wealth, Insurance, Business Banking and Securities (WIBBS) businesses, working collaboratively with partners including CAPA's relationship managers and digital content team as well as, Marketing, control partners in legal, privacy and compliance.
• Execute integrated campaigns with a focus on providing valuable advice and increasing financial confidence among priority customer segments; leveraging TD experts and compelling narratives to help drive brand leadership in earned, paid and social media.
• Help develop and deliver compelling and impactful paid programming and digital storytelling to amplify external messaging and earned media, leveraging social channels, the TD Newsroom and other assets.
• Work closely with our external PR agency and TD Marketing colleagues to execute communication tactics that support and promote our brand positioning deliver storytelling that resonates with customers, communities and colleagues and supports our businesses.
• Regularly capture both campaign and broader team results by maintaining measurement and identifying new ways to track, demonstrate and share outcomes.
• Leverage and recommend new tracking tools and platforms to build and enhance reporting across traditional (earned, paid) and digital| social media channels.
• Build and maintain positive working relationships with key journalists.
• Monitor trends in the financial and consumer landscapes and proactively identify new and innovative ways of providing advice tailored to Canadians varying needs.

What you bring to the role

• A minimum of 5-7 years of experience in corporate communications or agency communications environment
• Track-record of delivering creative and compelling PR, marketing communications campaigns and digital storytelling that drive outcomes.
• Media relations background and demonstrated experience developing customer-centric corporate positioning in media messaging.
• Exceptional writing and editing skills to create materials that make an impact and resonate with target audiences, including digital content, news stories, media pitches and releases.
• Ability to work effectively and efficiently in an integrated capacity alongside business leaders, marketing and social media teams, publishing and creative design teams, vendors as well as control functions (legal, compliance, privacy etc.).
• Experience building and managing multilingual and multicultural PR campaigns
• Capacity to work collaboratively in a fast-paced environment under tight deadlines; self-starter highly motivated to deliver results and ability to work independently.
• Ability to manage budgets, multiple projects, results reporting, analysis tools and platforms and vendor relationships
• Experience developing digital and visual campaigns, including storytelling through video.

Who We Are:

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues.

TD is deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing. As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether you've got years of banking experience or are just starting your career in financial services, we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs, we're here to support you towards your goals. As an organization, we keep growing - and so will you.

Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more

Additional Information:
We're delighted that you're considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we're committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.

Colleague Development
If you're interested in a specific career path or are looking to build certain skills, we want to help you succeed. You'll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD - and we're committed to helping you identify opportunities that support your goals.

Training & Onboarding
We will provide training and onboarding sessions to ensure that you've got everything you need to succeed in your new role.

Interview Process
We'll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation
Your accessibility is important to us. Please let us know if you'd like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.

We look forward to hearing from you!

Language Requirement (Quebec only):
Sans Objet