Shopper Activation Specialist

What makes this a great opportunity?

Partners with the Shopper Activation Team to activate the strategic marketing direction of a portfolio. This role will execute and support below the line and NPD initiatives across both On and Off Premise channels.

Role Responsibilities

Support the execution of the local growth strategy, identifying market opportunities and key drivers (where to play, how to win) and align directly across both on and off premise.

ANNUAL PLANNING:

• Assist with the annual marketing planning and budget planning process for Shopper, working closely with On and Off Premise planning leads to manage the timeline, inputs and deliverables back to the team for customer planning.

ACTIVITY IN MARKET PROCESS:

• Lead the collation and delivery of all activity through Activity In Market Process; communicate and manage all timelines, sharing & saving of all briefs (internally and with distributor)
• Manage the AIM evaluation timeline for both on & off channels
• Execution Tracking via SmartSpotter and via distributor on determined activations/programs

FINANCE MANAGEMENT:

• Lead the management of the Committed Spend and Hard Close Processes with internal team members Commercial Finance & distributor teams

CENTRALISED MANAGEMENT OF COMMUNICATION:

• Management of Activation folder on The HUB and the sharing of information with other key stakeholders
• Lead the sharing of all On & Off Premise Customer Calendars with key stakeholders internally

OMNI-CHANNEL SUPPORT:

• Partner and influence Marketing and Category teams and other internal partners on implementation of local activation plans, ensuring executional consistency against brand strategy.
• Participate in the NPD process - support the Shopper team with POS, product and other logistics for brand programs as required
• Development of cross-channel assets with key internal stakeholders & agencies
• POS Maker (On & Off Premise)
• Work closely with aligned agencies to deliver appropriate messaging, trade activation to shoppers.
• Support the Activation team with any customer specific or project support required - for example, trade shows, over flow, presentation development
• Implement and execute flawlessly on projects that help drive the Australian brand growth strategy
• Partner with peers and other internal partners (Innovation, Marketing team, Finance, and Supply Chain) to ensure projects meet milestones and budgets/ROI
• Communication of brand standards, plans, strategy, and marketing programs to key stakeholders (internal & external)

Qualifications

• 2-3 years previous in consumer marketing experience
• Business or marketing degree qualified
• Liquor industry experience is valued but not essential
• Demonstrated strong project management and organisational skills to deliver excellence in execution
• Strong communication skills (both oral and written)
• Developing Brand Strategy
• Briefing & judging creative development
• Financial/Commercial Acumen (competency in excel & Aztec)
• Effective collaboration cross functionally
• Preparing and delivering effective presentations
• Creativity to identify alternative approaches and solutions
• A confident manner and the ability to influence and persuade constructively
• Passion to learn and win

Job Segment: Logistics, Supply Chain, Project Manager, Supply, Operations, Technology