What makes this a great opportunity?
This role designs and conducts educational & experiential engagements for trade and consumers alike. This role works with our Trade Engagement & Advocacy team and internal cross-functional partners to highlight the brands as the preeminent leaders in the category with a dynamic Next Generation portfolio. The Ambassador's ultimate priority is to curate experiences that inspire trade and consumers with our award-winning-luxury portfolio founded with a "Yatte Minahare" spirit & strengthened by years of family legacy
Role Responsibilities
- Responsibilities include but are not limited to the following:
- Be the face of the Scotch portfolio
- Planning and execution of trade education & events i.e., brand specific trainings, cocktail demonstrations, and categorical education for full portfolio and LTOs
- Curation of consumer events i.e., dinners, tastings, cocktail demonstrations etc.
- Participation in Spirit Festivals / Cocktail Conferences i.e., Tales of The Cocktail, BCB, etc.
- Execute launch events for LTOs and new releases in key markets
- Planning and execution of internal training for Suntory Global Spirits colleagues to ensure up-to-date education on brand history, LTO knowledge, brand messaging
- Encourage the use and execution of appropriate cocktail strategies for both trade and consumers
- Educate Distributor Partners through General Sales Meeting presentations
- Participate in weekly, monthly, quarterly, and annual Advocacy and on-premise meetings as scheduled
- Continue categorical learning through internal resources (MySU) and external resources
- Appropriately manage budgets allocated for travel, events, and market support
- Appropriately manage calendars
- Creativity is welcomed and encouraged; innovation is who we are.
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- Ability to work nights and weekends when/if necessary
- >5 years Hospitality Experience or >2 years of Advocacy Experience
- Expert spirits knowledge
- Working vocabulary of classic drinks, contemporary cocktails & trends
- Existing Network of Trade Contacts within regional focus markets
- Natural storyteller & engaging presenter
- Collaborative team member
- Self-directed achiever
- Creative mindset
- Experience with Microsoft Office and supporting apps
Nearest Major Market: Los Angeles