What makes this a great opportunity?
Suntory Global Spirits is a world leader in premium spirits with $5.5 billion in annual revenues and an ambition to become the World's Most Admired Premium Spirits Company. We have a strong vision and strategy, an incredible brand portfolio grounded in quality and craftsmanship, an unwavering commitment to sustainability and top talent across the organization. We are focused on driving value across key priorities including American whiskey, Japanese Spirits, Scotch, Tequila and Ready-to-Drink. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings, which is world renowned for delivering quality and excellence across a range of products and categories.
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As a Summer Intern, you will have the chance to work closely with our team of experts and gain hands-on experience in various aspects of our business. Whether it's assisting with customer service, participating in wine tastings, or supporting marketing initiatives, you will have the opportunity to make a real impact and contribute to the success of our company.
Role Responsibilities
In Suntory sales internship program, you'll learn daily/routine/monthly works of different channels/customers, and experience how the true business happened.
- Daily:
- Assist sales team in managing data reporting
- Sales material/POSM preparation
- Promotion project tracking
- Routine:
- Gather market insight by visiting liquor store/CVS/SM/HM/on premise outlets
- Collect competitor dynamic
- Participate in sales meetings and contribute ideas
- Product visibility/consumer promotion enhancement: Aim at increasing the product's presence and awareness in LS, as well as improving promotional activities to attract and engage consumers, ultimately boosting offtake and brand recognition.
- Shopper insight research for Measurement & Evaluation of LS activations: The process of gathering and analyzing data on consumer behavior and preferences within LS. This research helps assess the effectiveness of in-store marketing activities, promotions, and placement, providing insights for optimizing future strategies and improving performance.