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Role Responsibilities
Job Summary:
The On Trade Sales Specialist is responsible for driving depletion and brand presence in on-trade channels, such as bars, restaurants, hotels, and nightclubs. This role involves building strong relationships with key accounts, implementing sales strategies, and achieving sales targets.
Key Responsibilities:
1. Account Management:
- Develop and maintain strong relationships with key on-trade accounts.
- Conduct regular visits to customers' outlets to ensure optimal product placement and promotional execution.
- Address and resolve customer inquiries and complaints promptly.
2. Sales and Business Development:
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- Identify and pursue new business opportunities within the on-trade channel.
- Achieve sales targets and objectives as set by the company.
- Identify and secure "Lighthouse accounts" to amplify brand visibility and usage.
- Negotiate contracts and agreements with customers to secure partnership and ensure profitability.
3. Market Analysis and Strategy:
- Monitor market trends, competitor activities, and consumer trends to identify opportunities and threats.
- Develop and implement effective sales strategies and promotional activities to increase share of market
4. Promotions and Events:
- Plan and execute promotional events and activities to enhance brand visibility and drive sales.
- Collaborate with marketing teams to develop promotional materials and campaigns tailored to the on-trade market.
5. Reporting and Administration:
- Maintain accurate records of sales activities, customers interactions, and market intelligence.
- Prepare regular reports on sales performance, market conditions, and customer feedback.
- Utilize CRM systems to manage client information and sales data effectively.
Qualifications
- Diploma in Business, Marketing, or a related field.
- Proven experience in sales, preferably within the on-trade sector.
- Strong understanding of the beverage or hospitality industry.
- Excellent communication, negotiation, and relationship-building skills.
- Ability to work independently and as part of a team.
- Proficiency in Microsoft Office and CRM software.
- Able to work on weekends and weekday's nights as needed.
Skills and Competencies:
- Sales-driven with a strong track record of meeting and exceeding targets.
- Strategic thinker with the ability to analyze market trends and develop effective sales strategies.
- Excellent organizational and time-management skills.
- High level of professionalism and customer service orientation.
- Adaptability and ability to thrive in a fast-paced environment.
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