JOIN OUR SUNTORY GLOBAL SPIRITS FAMILY!
As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands. Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker's Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher's, Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading IMFL brand Oaksmith in India.
A global company with approximately 6,000 employees in more than 30 countries, one of Suntory Global Spirit's core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan.
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For more information, on our brands and commitment to social responsibility, please visit www.suntoryglobalspirits.com and www.drinksmart.com.
Assistant Commercial Marketing Manager
We are looking for people who bring something unique to Suntory Global Spirits - themselves. We value differences, and we appreciate what each of us can contribute. We inspire each other, and challenge ourselves to innovate, improve, advance new ideas and try new things. We create endless opportunities to Unleash Your Spirit every day in a culture that is charged, creative, challenging and fun.
What makes this a great opportunity?
Suntory Global Spirits is a world leader in premium spirits with $5.5 billion in annual revenues and an ambition to become the World's Most Admired Premium Spirits Company. We have a strong vision and strategy, an incredible brand portfolio grounded in quality and craftsmanship, an unwavering commitment to sustainability and top talent across the organization. We are focused on driving value across key priorities including American whiskey, Japanese Spirits, Scotch, Tequila and Ready-to-Drink. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings, which is world renowned for delivering quality and excellence across a range of products and categories.
Mission of Role
Work closely with Regional Commercial Marketing Manager, Manager Commercial Marketing - Off Trade, Activation Manager - On Trade and ZSM to pursue the Commercial Marketing agenda of winning in the market in both Off and On Trade channel. They will be responsible for execution of Commercial Marketing initiatives and effective use of the allotted market Commercial Marketing budgets. They will work closely with ZSM and RCMM to deliver the Commercial Marketing agenda in line with the agreed yearly priorities and goals. They will support the market in the implementation of various initiatives and ensure efficient functioning of automated sales data capturing through IT tools for increasing sales team productivity and maximizing returns on investment, also responsible for compliance to Beam Suntory processes and SOPs.
Role Responsibilities
- Work closely with Market/s Commercial team and Regional Commercial Marketing Manager to firm up the annual plan for the Off-Trade, On Trade, Wedding & CSD channel within the market.
- Collaborate with the ZSM/ RCMM on channel segmentation.
- Accountable for driving Execution Excellence for all the channel inputs - Off Trade, On-Trade, Wedding & CSD.
- Work closely with the ZSM to form the strategy for Must-win accounts delivering Halo accounts, Halo execution, Hakozukuri accounts, Wall Bays etc.
- Helping the ZSM/RCMM on negotiations to close agreements on Visibility /Space and tracking identified KPI's of these outlets
- Responsible for tracking and maintenance of visibility initiatives (Halo, Hokozukuri, Wall bays/ Paid Shelfs) as well as all semi-permanent assets at Off and On Trade outlets.
- Execute specific promotions for building distribution efficiencies specific to the market requirements.
- Drive performance led investment culture with regular review across various investment inputs (Brand Ambassadors, visibility, consumer promotions, tertiary inputs, new launch plans).
- Closely monitor the market and competitive landscape to evaluate existing and upcoming opportunities/ challenges and provide hands-on Gemba insights to the stakeholders
- Monitor distribution of POSM stock across market as per targets, timeliness, and territory requirements
- Act as a pivot in the market to ensure alignment & coordination between the on-field requirement of sales team and the planned promotional initiatives to be rolled-out in the region
Qualifications & Experience
- Qualified Graduate/MBA
- Analytical bend mindset
- Strong at Microsoft Excel.
- Minimum 8+ years' experience in the Channel with a minimum of 2 years of Managerial experience in Alcobev/ relevant industries
- Travel within city limits
At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant's skills and experience.
We welcome applications from all members of society irrespective of age, gender identity, disability, sexual orientation, race, religion, or belief. All recruitment and hiring decisions are based on an applicant's skills and experience. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, and to perform crucial job functions. Please contact us if you require assistance.
In 2023, Suntory Global Spirits earned a top score in Human Rights Campaign Foundation's 2023-2024 Corporate Equality Index and was a recipient of the Equality 100 Award: Leader in LGBTQ+ Workplace Inclusion.
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