Product Marketing Manager - Marine Division
About the Role:
Storable is looking for an experienced Product Marketing Manager with an entrepreneurial mindset to primarily build, execute, and continually refine the Go-to-Market (GTM) strategy for our Marine products. This role blends strategic thinking with tactical execution and incorporates responsibilities that span product operations, user adoption, crisis communications, customer enablement, and sales enablement.
Storable's Marine business unit delivers a suite of tech solutions created to maximize business growth and manage day-to-day tasks for the marine industry. Our solutions cover all facets of marina management from slip inventory and customer management to service and fueling management to boat clubs and rentals reservations.
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We're seeking an intellectually curious product marketer who excels at translating market insights into actionable GTM strategies and thrives in managing both nascent and mature products. The ideal candidate will also demonstrate a steady and composed approach to high-pressure situations, paired with the determination to drive projects through to completion.
What you'll do every day:
Product Marketing
- Work closely with Product Management and our customer base to shape Marine products to drive market adoption.
- Design strategies to integrate the Marine products into the broader Storable brand without negatively impacting churn or bookings growth.
- Develop and execute comprehensive marketing plans that align with business goals and drive awareness, adoption, and retention of our Marine products including enablement documentation and training, as well as launch materials for the sales and client success teams.
- Design strategies to integrate the Marine products into the broader Storable brand, ensuring a positive impact on retention and bookings growth.
- Establish a deep understanding of the target personas necessary to drive bookings and continued product adoption.
- Collaborate with stakeholders across product, sales, and marketing to design and execute the GTM strategy, continuously iterating based on market feedback and bookings results
- Provide insights and recommendations on pricing and packaging strategies by analyzing market trends, competitive offerings, and win/loss data to identify key opportunities for optimization and differentiation. Collaborate with product management and sales teams to refine pricing models that maximize customer value and drive market adoption.
- Identify competitive and alternative offerings in the market and assess their strengths and weaknesses. Develop a strategy to succeed against the competition to include battlecards, sales enablement and training materials.
- Collaborate with our software partners to understand how our customers use their products in conjunction with our own. Develop customer facing Marketing Materials related to our Partnerships and associated APIs.
- Develop and execute go-to-market strategies tailored for international markets, including understanding regional customer needs, market dynamics, and competitive landscapes. Collaborate with cross-functional teams to adapt product positioning, messaging, and pricing strategies to ensure successful market entry and growth in key international regions.
Product Operations
- Partner with Product Management to create and maintain clear, accurate, and accessible help articles, release notes, and product documentation that support customer adoption and satisfaction.
- Manage crisis communication plans, ensuring timely and effective internal and external messaging during unexpected product incidents or outages.
- Own the execution and quality control of customer-facing communication for product updates, including release notifications and critical announcements.
General Marketing and Collaboration
- Work collaboratively with cross-functional teams, including product management, sales, customer success, and finance, to design and execute integrated GTM strategies that drive growth and adoption for new features, aligning marketing initiatives with overall business objectives.
- Analyze market data, customer insights, and campaign performance metrics to assess marketing effectiveness, identify areas for improvement, and make data-driven decisions.
- Collaborate closely with Product Managers to understand product features, benefits, and competitive advantages, building compelling launch strategies for new features.
- Create high-quality marketing collateral, including slide decks, one-pagers, eBooks, videos, and webinars, ensuring consistency in messaging and branding.
- Contribute to field enablement efforts, including live and recorded training, product demos, and value-based documentation.
What you need to bring to the table:
- 5+ years of relevant technology experience across product marketing, product management, strategic consulting, or product operations, with at least 3 years in product marketing.
- 3+ years of experience developing and refining pricing and packaging strategies for technology products or SaaS solutions
- Proven experience managing product operations responsibilities, such as documentation and customer communications as well as GTM strategies.
- Ability to understand complex features and clearly communicate their value, impact, and use cases to both technical and non-technical stakeholders.
- Experience in developing and executing product marketing strategies for international markets. Previous experience in adapting product messaging, pricing, and go-to-market strategies for global audiences is highly desirable.
- Knowledge of the Marina / Marine space is a plus.
- Exceptional writing, public speaking, and presentation-building skills.
- Strong ability to simplify complex concepts.
- Experience with pricing and packaging strategies is a plus.
- Financial acumen and attention to detail, quality, and accuracy.
- Proven ability to manage multiple concurrent workstreams under tight deadlines.
- Strong interpersonal and teamwork skills, with a bias for action.
- Crisis communication experience is highly desirable.
- Proven ability to lead cross-functional projects without formal authority.
- Willingness to travel up to 10%; visiting customers, prospects, and partners may be required from time to time.
Pay Transparency at Storable
At Storable, we believe in the power of transparency to help our employees Do More and Be More. We value our employees and want to ensure equity and fairness in compensation, which is why we make sure to include the salary range or hourly rate in each job posting.
We're happy to discuss compensation further during the interview process because we believe that open communication leads to better outcomes for everyone. We're committed to creating an inclusive environment where all employees are valued for their unique skills and contributions.
By applying to work with us, you agree to this pay transparency policy and to the idea that transparency leads to growth, both for individuals and for our company, Storable, as a whole. The range listed below is only representative of base salary. Every role at Storable has a variable incentive. Please talk to your recruiter about the variable pay plan and earning potential for this role.
Position pay range
$100,000-$140,000 USD
All applicants must be currently authorized to work in the United States on a full-time basis.
Location: Primarily REMOTE
- Storable is a fully distributed company, but is currently only registered for employment in certain states. To be eligible for employment, you must reside in the following states: AL, AZ, CA, CO, CT, FL, GA, ID, IA, IL, IN, KS, KY, LA, MA, MD, MI, MN, MO, MS, NC, NE, NJ, NM, NV, NY, OH, OK, OR, PA, SC, TN, TX, UT, VA, WA, WI, WY
Most of our roles are remote, while certain positions in Costa Mesa, CA offer hybrid work flexibility. For CA hybrid roles, candidates must be located in Costa Mesa, CA.
About Us:
At Storable, we believe storage operators should have one partner they can trust to help you get the results they need for their business. That's why we've built the industry's first fully integrated platform that offers facility management software, facility websites, marketing programs and services, payments, and deeply integrated tenant insurance capabilities all in one solution.
We leverage our platform in combination with our over 25 years of storage industry expertise to help our thousands of storage customers achieve their tenant experience and operational efficiency objectives every single day.
Benefits and Perks:
- Generous health coverage for you and your family, including short- and long-term disability coverage, two-times base salary company-provided life insurance, emergency loans, legal coverage and more.
- 401(k) match after 60 days, 100% vested after 1 year
- Employer contribution to your HSA, plus a HRA to help offset your deductible.
- Engage remotely! Since 2020, we've transitioned to a fully remote environment but that doesn't mean we're not connected. We continue to run regular contests, trivia games, and virtual happy hours!
- Instant-access and flexible vacation. We trust you, so we have a 'take what you need' vacation policy. No waiting to use it or need for accruals.
- Do More, Be More - company rewards and recognition that add up and can be redeemed for personalized gifts and experiences! Storriors have been able to enroll in scuba certification classes, travel overseas, and redo their back patio among many other things.
- Company anniversaries, birthdays, weddings, adding children to a family, first-time home buyers and more are celebrated.
- We encourage you to get active in the community by joining one of our offsite volunteer and community service events and by using volunteer PTO time.
- Self-care matters, so we offer the opportunity to take a load-off and enjoy a mental health day outside of your normal PTO time.
- Fully-paid parental leave: 12 and 6 weeks for primary and secondary caregivers respectively.
- 'Paw'ternity Leave and Pet Bereavement - we understand that pets are a part of the family and have generous time-off policies, which honor that commitment.
- Caregiver Leave: four weeks of fully paid time away from work to take care of aging dependents or family members, if needed.
- Monthly home data stipend added directly to your paychecks to help cover the cost of home internet, plus a home office sign-on bonus of $250.
- Comprehensive fertility care to support your journey towards parenthood. From fertility treatments to consultations, we've got you covered.
- Access a range of mental well-being resources for yourself and your dependents, including counseling services, stress management programs, and mindfulness workshops
- We offer financial experts to all our team members to help you make informed decisions and achieve your financial goals.
- We offer break initiatives that promote relaxation, ensuring you can recharge and bring your best self to both work and personal endeavors.
- Early Wage Access with DailyPay, this is an optional benefit that allows you to get your pay any time before payday and easily track how much you're making.
- Direct Student Loan Payment Program, Storable has partnered with Fidelity to make a contribution directly to your loan servicer, some qualifications and eligibility rules apply.
Don't check all the boxes? Studies have shown that women and people of color are less likely to apply for a job unless they meet every single qualification, especially in the tech industry. At Storable, we are devoted to strengthening and upholding a diverse, inclusive, and authentic workplace. If you're excited about this role but your professional background doesn't perfectly align with the qualifications above, we encourage you to apply. Even if this role isn't the right match, we would love to have your resume on file for future opportunities!
Storable is committed to providing equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Storable will provide reasonable accommodations for qualified individuals with disabilities.
Important Notice: Protect Yourself from Fraudulent Activities Targeting Job Seekers
We've been made aware of fraudulent activities where an individual or group is pretending to represent Storable, attempting to deceive job seekers by using our company's good name and stellar reputation.
To protect yourself, please consider the following guidelines:
- Official Communication: All genuine communication from Storable will come from official email addresses, ending in "@storable.com." Be cautious of any communication that doesn't match this criteria.
- No Unsolicited Offers: We do not extend job offers without a formal interview process. If you receive an unsolicited job offer claiming to be from Storable or any of its representatives, it's a red flag.
- Verification: If you're uncertain about the legitimacy of any job offer or communication claiming to be from Storable, please directly contact our HR department directly at POps@storable.com for verification.
Your security and trust are paramount to us. If you suspect you've been contacted by someone falsely claiming to be from Storable or using our company's name for any dubious purpose, please immediately report the incident to POps@storable.com
We're committed to ensuring a transparent and secure hiring process.
Thank you for your vigilance and interest in joining our team.