Senior Advisor, Marketing Strategy

Join the Clean Energy Revolution

Become a Senior Advisor, Marketing Strategy on the Customer Experience team at Southern California Edison (SCE) and build a better tomorrow. In this job, you'll report to the Senior Manager, Marketing Strategy & Automation and set the strategy for delivering easy, personalized marketing experiences for SCE's customers. This includes end-to-end journey design and orchestration as well as setting measurement strategies to ensure success. You'll collaborate with cross-functional teams, leveraging data-driven insights and SCE's Martech stack to optimize automated marketing efforts, improve customer engagement, and track performance. As a Senior Advisor, Marketing Strategy, your work will help power our planet, reduce carbon emissions and create cleaner air for everyone. Are you ready to take on the challenge to help us build the future?

• Oversees the company marketing efforts effectively delivering the brand and strategic messaging to both internal and external audiences, including the design of key campaigns and promotional strategies whilst empowering the marketing and communications team
• Develops and orchestrates marketing technology driven campaigns across program portfolios, while leading both marketing and technical requirements for IT which impact both short-term and long-term Marketing Technology strategies
• Ensures the brand is delivered consistently, cohesively, and in a compelling manner across all communications vehicles, brand guidelines, messaging, and strategic direction internally and externally
• Ensures the brand is delivered consistently, cohesively, and in a compelling manner across all communications vehicles, brand guidelines, messaging, and strategic direction internally and externally
• Oversees the development of critical relationships with corporate and industry media organizations, communities, trade associations, and other affiliated non-industry organizations in order to help position the company positively
• Drives the creation of a number of compelling marketing campaigns and drives campaign management across multiple channels within the organization
• Oversees and analyses spending and assesses ROI for promotional activities, including digital marketing, advertising, collateral, and internal and external events/conferences; Identifies and makes recommendations to improve ROI consistently
• Define future state marketing plans to support new and emerging programs
• Designs and implements strategic marketing plans for SCE's programs and services, skewing heavily towards Business-to-Business (B2B) lead generation marketing and sales programs
• Develops multi-channel go-to-market implementation plans that are grounded on strategic channel/media planning and execution
• A material job duty of all positions within the Company is ensuring the protection of all its physical, financial and cybersecurity assets, and properly accessing and managing private customer data, proprietary information, confidential medical records, and other types of highly sensitive information and data with the highest standards of conduct and integrity

• Ten or more years of experience in marketing, advertising or communications.

• Five or more years of experience designing personalized customer journeys powered by marketing automation platforms.
• Experience setting marketing strategies.
• Familiarity with Adobe Experience Platform, Salesforce Marketing Cloud or equivalent enterprise-grade multi-channel marketing hub.
• Experience with vendor management.
• Experience with multi-channel marketing strategy and planning (media, banner, radio, etc) driven by sophisticated analytics and data modeling.

• This position's work mode is hybrid. The employee will report to an SCE facility for a set number of days with the option to work remotely on the remaining days.\u202f Unless otherwise noted, employees are required to work and reside in the state of California.\u202f Further details of this work mode will be discussed at the interview stage. The work mode can be changed based on business needs.
• Visit our Candidate Resource page to get meaningful information related to benefits, perks, resources, testing information, hiring process, and more!
• Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
• This position has been identified as a NERC/CIP impacted position - Prior to being hired, the successful candidate must pass a Personnel Risk Assessment (PRA) or Background Investigation. Once hired, the candidate must complete specified training prior to gaining un-escorted access to assigned work location and performing necessary job duties.