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Position:

Digital Marketing Specialist

Location:

Houston, TX

About Crawford:

If you are looking for a company who is committed to building a relationship with you, who encourages having fun at work, who is powered by difference, and who is passionate about your future, it's time to apply at Crawford Electric Supply. Known in the electrical distribution industry for being a great place to work and build a career, Crawford prides itself on being a business partner rather than just an electrical supplier to its customers. Everyday Crawford associates provide the best customer experience while at the same time offering the widest variety of electrical products on the market. For the past 30 years, Crawford has built a culture of growth, opportunity, innovative thinking, and stability for its employees by truly living up to the company motto of, "Whatever it Takes!" through our mindset competencies below:

Adapt: Effectively embrace new situation and people

Dare: Appropriately challenge the status quo

Learn: Learn from others, from mistakes, and self-improve

Responsibilities

Crawford is looking for a Digital Marketing Specialist to join their Marketing Team! The ideal candidate would have experience in customizing campaigns and scaling those across an organization utilizing Digital Marketing software and other digital marketing tools including website retargeting, geofencing, and SEO/PPC campaigns.

You would also constantly look for process improvements, with the main goal of moving the business forward and generating revenue.

For more detailed job responsibilities that include reporting/analysis and skills/qualifications, keep reading!

Essential Responsibilities

• Develop, execute, and optimize cutting-edge paid media campaigns from conception to launch.
• Define, measure, and evaluate paid media KPIs.
• Implement marketing automation processes, proactively researching, and implementing the latest best practices, strategies, and industry standards.
• Manage the email marketing program development and execution, including segmentation, testing, and deployment.
• Create content for and build high conversion landing pages which includes creating and editing HTML.
• Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
• Create sound digital graphic design

Reporting & Analysis

• Understand and evaluate campaign metrics and distribute performance to key leaders
• Work with management to define KPIs, create reporting, analyze campaign performance
• Create recommendations to improve campaigns continuously
• Responsible for managing the flow of leads from Marketing to Sales. This includes creation of the leads in the CRM, routing to sales, and ensuring that they are followed up on
• Helps report on marketing impact by collecting, analyzing, and summarizing sales data tied to marketing qualified leads or marketing origination

Qualifications

Preferred Skills/Qualifications

• Three (3) years of previous marketing experience
• Understanding of CRM and Digital Marketing tools
• Excellent project management and organizational skills
• Data analysis, analytics and reporting capabilities
• Must have superior communication skills, both written and verbal
• Proficient with MS Office, including Outlook, Excel, Word, PowerPoint, etc.
• Strong understanding of web design trends, techniques, and current online.
• Familiarity with Electrical Distribution industry is a plus

Note: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed. Crawford is an equal opportunity employer

Crawford is a subsidiary of Sonepar USA.

What We Offer You

We offer great family-friendly benefits to full-time associates:

• Healthcare plans
• Dental & vision
• Paid time off (no waiting period to utilize)
• Volunteer time off
• Paid parental leave
• 401(k) retirement savings with company match
• Professional and personal development programs

• Opportunity to become a shareholder
• Employer-paid short- and long-term disability
• Employer-paid life insurance for spouse and dependents
• Robust wellness program
• Gym reimbursement
• Employee Assistance Program (EAP)

We're proud to be a military-friendly company, and our many employee resource groups (ERGs) help you make connections and feel supported.

Ready to join the fun? Apply today and become part of the Crawford Crew - where we work hard, laugh often, and always have a spark to share! ⚡

Equal Employment Opportunity Statement
Sonepar is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.

Sonepar and our family of brands are committed to the full inclusion of all qualified individuals. In keeping with our commitment, we will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please call 843-745-2420 or email recruiting@sonepar-us.com.

EEO is the Law
Applicants and employees are protected under Federal law from discrimination. To learn more, Click here.

Pay Transparency Non-Discrimination Provision
Sonepar follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here