Build the future of the AI Data Cloud. Join the Snowflake team.

The Customer Lifecycle Marketing Manager is responsible for creating and executing data-driven marketing programs to engage and retain Snowflake customers across various lifecycle stages. This role will involve developing targeted campaigns that drive adoption, expansion, and advocacy within our customer base. You will manage the lifecycle of these programs-from strategy and execution to analysis and optimization-and align efforts with Snowflake's goals for customer engagement and growth.

What You'll Do:

• Develop Targeted Customer Programs: Design and implement campaigns to drive onboarding, adoption, expansion, and renewal.
• Analyze and Optimize Performance: Track and refine campaign metrics, such as conversion rates and ROI, leveraging analytics to continuously improve engagement and program impact.
• Cross-Channel Integration: Lead initiatives across email, webinars, paid media, in-product messaging, and more to build a cohesive customer journey.
• Collaborate with Stakeholders: Partner with product marketing, sales, and operations to ensure alignment with customer needs and Snowflake's business objectives.
• Budget & Resource Allocation: Develop compelling content that resonates across customer touchpoints.
• Budget Management: Manage and allocate budget efficiently across to maximize program impact.
• Guide Regional Efforts: Support and coordinate with regional and global teams to ensure alignment on strategy and objectives.

• Experience: 3-5 years in lifecycle marketing, retention marketing, or a similar field, ideally within technology or SaaS.
• Customer-Centric Focus: A deep understanding of customer journeys and behaviors, enabling the effective tailoring of strategies to meet customer needs.
• Technical Skills: Proficiency in SQL, marketing automation (e.g., Marketo), CRM (e.g., Salesforce), and analytics tools (e.g., Tableau).
• Analytical Mindset: Skilled in independently leveraging data to optimize campaigns, with experience in managing KPIs and performance metrics.
• Organizational Skills: Strong project management abilities, capable of handling multiple priorities in a fast-paced environment.
• Effective Communication: Strong interpersonal and communication skills, with a proven ability to engage stakeholders and convey insights at all levels.
• Adaptability: Ability to thrive in a fast-paced environment, quickly adjusting strategies based on data insights and shifting priorities to meet evolving customer and business needs.

• Experience with B2B enterprise demand generation in a technology or data cloud environment.
• Knowledge of data and analytics landscapes in enterprise environments.
• Familiarity with customer retention strategies in a global organization with a regional focus.