About us:
At Siemens Digital Industries Software, you'll join a globally distributed team shaping the future of sales through innovative social selling strategies. We believe in empowering our people and driving results with a people-first approach! We're looking for an experienced Social Selling Strategist, ideally with B2B and SaaS experience, to help optimize and elevate our sales' team social media presence at scale. With your expertise in content development, audience engagement, and social media strategy, you'll make an immediate impact by collaborating closely with sales teams and marketing professionals to drive meaningful connections and fuel business growth.
About the role:
As a Social Selling Strategist, you will play a key role in optimizing sales team members' social media profiles to align with the company's branding and messaging. You'll develop and curate content, utilizing generative AI, to ensure consistent messaging and audience engagement. You will monitor relevant social conversations, provide insights to sales teams, and help generate leads through social selling strategies. In addition to creating content calendars and templates, you'll also support the sales team with training on best practices, track the performance of social selling campaigns, and align efforts with broader marketing initiatives.
Want more jobs like this?
Get jobs delivered to your inbox every week.
Main responsibilities:
Profile Optimization:
- Assist sales team members in optimizing their social media profiles.
- Ensure profiles align with the company's branding and messaging.
Content Development and Curation:
- Create and curate content for sales team members to share.
- Utilize generative AI for content development and research
- Understand key message requirements, objectives, and audience and effectively communicate these messages to the target audience through social media.
- Develop and execute social selling campaigns to drive awareness, engagement, and conversions.
- Develop content calendars to ensure a consistent posting schedule.
- Develop templates to ensure a consistent 'look and feel' across all social content.
Social Listening and Insights:
- Monitor social media channels for relevant conversations and trends.
- Provide insights and recommendations to sales team members.
- Implement strategies to identify and attract potential leads through social media.
- Utilize social selling tools and techniques to generate leads and move them through the sales funnel.
Training and Support:
- Conduct training sessions on social selling best practices.
- Work closely with the sales team to understand their needs and provide them with the necessary support and resources.
- Provide indirect guidance and support to the sales leads and teams.
Analytics and Reporting:
- Track and analyze the performance of social selling activities.
- Provide regular reports on key metrics and insights.
- Analyze social media metrics to gauge the success of social selling efforts.
- Provide insights and recommendations based on data to improve future campaigns.
Campaign Coordination:
- Coordinate social selling campaigns with broader marketing initiatives.
- Ensure alignment and consistency across all channels.
Competitor Analysis:
- Monitor and analyze competitors' social selling strategies.
- Provide insights and suggestions to differentiate and improve the company's social selling approach.
Your Key Success Factors:
- 5 years of experience developing and executing high-level content and social media strategies, aligning them with business goals, customer needs, and market trends, resulting in increased engagement, brand awareness, and lead generation.
- Proven expertise in driving creative ideation sessions and collaborating with cross-functional teams to conceptualize and develop impactful content, thought leadership pieces, and multimedia assets that resonate with target audiences.
- Exceptional oral and written communication skills, with the ability to tell compelling stories through concise yet complete social media-first visuals and content.
- Experience with, or interest in leveraging generative AI (artificial intelligence) for content creation and the innovative repurposing of existing materials
- Demonstrated experience working across multiple segments or business units, preferably on a global scale, requiring both direct and indirect influence.
- Excellent time management and organizational skills at a program level.
- Proven ability to measure and analyze campaign performance using key metrics and data-driven insights, optimizing strategies and tactics for continuous improvement, and achieving KPIs.
- Enthusiasm for the iterative process and achieving impactful results.
- B2B Marketing or Sales experience
Nice to Have:
- Certification in communication, marketing, or related fields.
- Degree or background in engineering
- Project management skills
- Experience using LinkedIn Sales Navigator and/or Salesforce
- Experience working with executives, especially in the engineering and software development fields preferred.
This position will be subject to U.S. export controlrequirements under the International Traffic in Arms Regulations (ITAR) and/orExport Administration Regulations (EAR). Employment is contingent oneither verifying the U.S. Person status or obtaining any necessary exportlicense.
Why us?
Workingat Siemens Software means flexibility - Choosing between working at home andthe office at other times is the norm here. We offer great benefits andrewards, as you'd expect from a world leader in industrial software.
Acollection of over 377,000 minds building the future, one day at a time in over200 countries. We're dedicated to equality, and we welcome applications thatreflect the diversity of the communities we work in. All employment decisionsat Siemens are based on qualifications, merit, and business need. Bring yourcuriosity and creativity and help us shape tomorrow!
Siemens Software. Transform the Everyday
The salary range for this position is $99,000 to$178,200 and this role is eligible to earn incentive compensation. The actualcompensation offered is based on the successful candidate's work location aswell as additional factors, including job-related skills, experience, andrelevant education/training. Siemensoffers a variety of health and wellness benefits to employees. Detailsregarding our benefits can be found here: www.benefitsquickstart.com. In addition, this position is eligible for time off in accordance withCompany policies, including paid sick leave, paid parental leave, PTO (fornon-exempt employees) or non-accrued flexible vacation (for exempt employees).
#LI-PLM
#LI-REMOTE
#SWSaaS
#LI- JJ1
Equal Employment Opportunity Statement
Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.
Reasonable Accommodations
If you require a reasonable accommodation in completing a job application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please fill out the accommodations form by clicking on this link Accommodation for disability form If you're unable to complete the form, you can reach out to our AskHR team for support at 1-866-743-6367. Please note our AskHR representatives do not have visibility of application or interview status.
EEO is the Law
Applicants and employees are protected under Federal law from discrimination. To learn more, Click here.
Pay Transparency Non-Discrimination Provision
Siemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here.
California Privacy Notice
California residents have the right to receive additional notices about their personal information. To learn more, click here.