Siemens Digital Industries Software is a leading provider of solutions for the design,simulation, and manufacture of products across many different industries. Formula 1cars, skyscrapers, ships, space exploration vehicles, and many of the objects we see in our daily lives are being conceived and manufactured using our Product Lifecycle Management (PLM) software.

At Siemens Digital Industries Software, you will join an AP distributed team that's driving the future of marketing. We believe in people-first marketing and people-first work! We are looking for an experienced SaaS marketing manager professional to help grow our business.

We're seeking a skilled Digital Marketing Specialist to join us. In this position, your primary focus will be on crafting and executing compelling digital media nurture campaigns tailored to meet the objectives of our demand creation programs. you'll collaborate with global teams to ensure content localization and relevance while managing advanced marketing automation and email marketing components.

• Execute global digital initiatives and communications, collaborating closely with local teams to ensure content resonance and localization meet regional preferences and need
• Proficiently handle the execution of advanced marketing automation and email marketing components within campaigns, encompassing everything from scheduling to HTML email creation, and management within our marketing automation platform.
• Lead the creation and optimization efforts of landing pages to ensure alignment with current best practices and to maximize conversion rates, leveraging data-driven insights and industry trends to drive continuous improvement.
• Analyze and manage marketing databases to segment audiences, identify trends, and optimize customer lifecycle strategies, ensuring data-driven decision-making across campaigns.
• Demonstrate adeptness in campaign setup, form and segment management, and email campaign reporting, with a keen eye for detail.
• Database management, lead scoring, and CRM integration, particularly with Eloqua and Salesforce, is highly desirable.
• Provide actionable insights from data analysis to optimize marketing performance and customer engagement, utilizing tools such as SQL, Excel, and visualization platforms.
• Collaborate closely with cross-functional marketing teams to design and execute strategic campaigns aligned with business priorities, leveraging industry knowledge and key personas effectively.
• Conduct regular A/B testing, measurement, and optimization efforts to drive a high volume of inquiries while maintaining quality standards.
• Skillfully edit, optimize, and publish emails, incorporating images, links, and cutting-edge email best practices into our email marketing platform.
• Collaborate with writers to refine email copy, ensuring compelling content that drives conversions and prompts strong calls to action, with a focus on engaging subject lines, headlines, and CTAs.
• Generate insightful reports using data from various sources including Eloqua, Qlikview, and Google Analytics, to address specific business inquiries and assess marketing campaign effectiveness.
• Take charge of creating, approving, and managing campaign tracking parameters, specifically UTMs, to accurately monitor campaign performance and attribution.
• Optimize email content, including subject lines, headlines, and calls to action, in collaboration with derivative content writers, to enhance engagement and drive conversions.
• Utilize best practices and data insights to refine email elements for maximum impact.

• Bachelor's degree in Marketing or a related field
• The right person has 3+ years of successful experience across B2B digital and outbound marketing
• Thorough knowledge of marketing automation principles and practices that involve nurturing both prospect and customers
• Strong understanding of business-to-business marketing tactics, techniques, and strategies
• Expertise in marketing automation platforms, e.g., Eloqua, Braze, Pardot, Marketo, etc.
• Basic analytics capabilities familiar with different data collection and measurement techniques
• Experience with Google Analytics a plus
• Experience in data analysis, database segmentation, and customer data management, with a focus on leveraging insights to inform marketing strategies.
• Proficiency with web content management systems (Adobe Experience Manager, Contentful, etc.)
• Knowledge of HTML code
• Strong project management skills and the ability to manage multiple projects simultaneously
• Strong process orientation: able to analyze requests, determine the scope, research options, recommend a solution, execute and measure project success
• Lead or participate in cross-functional projects aimed at enhancing operational efficiency and organizational effectiveness
• Fluent English is must for this job, both oral and written

• Collaborate with cross-functional teams to develop strategies for enhancing operational efficiency and productivity
• Webcam used to support telecommuting environment
• 5% travel