You think customer-first when you build digital experiences and journeys, digital advertising, email marketing automation, and more. You love to test, optimize, and try new tactics! You will be a key player in our organic account activation efforts across content marketing, email nurturing, account-based marketing (ABM), social marketing, search marketing, and more. You possess both hands-on campaign execution and tools knowledge around omnichannel-based marketing and the analytical skills to optimize campaigns based on testing and ongoing results. You have an entrepreneurial approach and can both independently and collaboratively conceptualize campaign improvements.
At Siemens Digital Industries Software, you will join a globally distributed team that's driving the future of marketing into higher education institutions. We are looking for digital marketing specialist to join a newer team to design and execute marketing programs focused on maintaining contact engagement. We believe in people-first marketing and people-first work. Bringing your experience with the buyer's journey, engagement strategies, and marketing execution, you'll immediately make an impact through a positive relationship with your peers, immediate team and a large organization of B2B marketing professionals.
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Key Responsibilities
- Co-create engagement marketing strategies together with the high education focused marketing team along with other engagement marketing peers across the department.
- Craft and execute comprehensive omnichannel engagement nurture strategies to enhance customer and prospect relationships throughout the lifecycle
- Develop and implement targeted Account-Based Marketing (ABM) campaigns to engage key accounts and decision-makers
- Gather targeted content and build communication plans that align with customer segments, ensuring personalized and relevant interactions.
- Implement A/B testing and other analytical methods to assess the effectiveness of nurture campaigns and make data-driven adjustments
- Analyze contact behavior and engagement data to refine and optimize nurture journeys
- Collaborate with cross-functional teams, including marketing, sales, and product, to align engagement strategies with business objectives
- Stay informed about industry trends and emerging technologies to incorporate innovative approaches into engagement strategies
- Develop and maintain a deep understanding of the target audience, their pain points, and motivations to drive creation of compelling and resonant nurture content
- Monitor and report on key performance indicators (KPIs) related to engagement
- Continuously assess and enhance the customer journey, identifying opportunities to increase engagement and drive desired outcomes
- Proficiently handle the execution of advanced marketing automation and email marketing components within campaigns, encompassing everything from scheduling to HTML email creation, and management within our marketing automation platform.
- Lead the updating and optimization efforts of landing pages to ensure alignment with current best practices and to maximize conversion rates, leveraging data-driven insights and industry trends to drive continuous improvement.
- Demonstrate adeptness in campaign setup, form and segment management, and email campaign reporting, with a keen eye for detail.
- Conduct regular A/B testing, measurement, and optimization efforts to drive a high volume of inquiries while maintaining quality standards.
- Collaborate closely with cross-functional marketing teams to design and execute strategic campaigns aligned with business priorities, leveraging industry knowledge and key personas effectively.
- Utilize online project management and communication tools such as Wrike and Teams within an agile environment to streamline workflows and enhance collaboration.
- Collaborate with writers to refine email copy, ensuring compelling content that drives conversions and prompts strong calls to action, with a focus on engaging subject lines, headlines, and CTAs.
- Skillfully edit, optimize, and publish emails, incorporating images, links, and cutting-edge email best practices into our email marketing platform.
- Generate insightful reports using data from various sources including Eloqua, Qlikview, and Google Analytics, to address specific business inquiries and assess marketing campaign effectiveness.
- Take charge of creating, approving, and managing campaign tracking parameters, specifically UTMs, to accurately monitor campaign performance and attribution.
- Utilize best practices and data insights to refine email elements for maximum impact
Skills and Abilities Required:
- Strong verbal and written communication skills and the ability to work optimally across internal and external organizations. Be able to hold yourself and your team accountable to deadlines.
- Awareness and understanding of various digital marketing tactics and how to identify opportunities to maximize visibility and demand generation for our prioritized solutions and campaigns.
- Able to align tactical plans with strategies consistently producing results on time and within budget readily adapting to changing market and organizational requirements.
- Fluent in English and effective at presenting across a wide range of functional and organizational roles
- Understanding of marketing KPIs and analytics and leveraging the analytics dashboards or working with our data analytics team to create or modify dashboards to meet the needs of your KPIs
- Experience with project management tools
- Experience in contact management, lead scoring, and CRM integration, particularly with Salesforce.com, is highly desirable.
Qualifications:
- Bachelor's degree in Marketing or a related field, advanced degree such as an MBA would be great
- The right person has 3+ years of successful experience across B2B digital and content marketing
- Experience with UTMs and marketing funnel optimization
- Knowledge of marketing automation principles and practices that involve nurturing both prospect and customers
- Understanding of business-to-business marketing tactics, techniques, and strategies
- Expertise in marketing automation platforms, e.g., Eloqua, Braze, Pardot, Marketo, etc.
- Basic analytics capabilities familiar with different data collection and measurement techniques
- Experience with Google Analytics a plus
- Proficiency with web content management systems (Adobe Experience Manager, Contentful, etc.)
- Knowledge of HTML code
- Strong project management skills and the ability to manage multiple projects simultaneously
- Strong process orientation: able to analyze requests, determine the scope, research options, recommend a solution, execute and measure project success
Employee Benefits:
- Healthcare benefits (medical, dental, vision)
- Life insurance covered by Siemens.
- Long-term and short-term disability plans covered by Siemens.
- 401K matching
- Flexible time off, including paid volunteer time off
- Yearly health stipend
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Working Conditions/Physical Requirements:
- Normal office environment or working remotely
- Webcam used to support telecommuting environment
- Minimal travel required (less than 15%)
Thisposition will be subject to U.S. export control requirements under theInternational Traffic in Arms Regulations (ITAR) and/or Export AdministrationRegulations (EAR). Employment is contingent on either verifying the U.S.Person status or obtaining any necessary export license.
Why us?
Working at Siemens Software means flexibility - Choosing betweenworking at home and the office at other times is the norm here. We offer greatbenefits and rewards, as you'd expect from a world leader in industrialsoftware.
A collection of over 377,000 minds building the future, one day ata time in over 200 countries. We're dedicated to equality, and we welcomeapplications that reflect the diversity of the communities we work in. Allemployment decisions at Siemens are based on qualifications, merit, andbusiness need. Bring your curiosity and creativity and help us shape tomorrow!
SiemensSoftware. Transform the Everyday
The hourlyrange for this position is $38.99 to $70.19 and this role is eligible to earnincentive compensation. The actual compensation offered is based on thesuccessful candidate's work location as well as additional factors, includingjob-related skills, experience, and relevant education/training. Siemensoffers a variety of health and wellness benefits to employees. Detailsregarding our benefits can be found here: www.benefitsquickstart.com. In addition, this position is eligible for time offin accordance with Company policies, including paid sick leave, paid parentalleave and PTO for non-exempt employees.
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Equal Employment Opportunity Statement
Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.
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