Description
• Be trained and master all Schneider Electric social media practices and platforms
o Acquire training and license on all SE SM platforms, like Sprinklr, Advocacy, Word Press, SEMRush, etc
o Develop familiarity and comfort with all SE platforms and tools
o Actively participate in SE social media community meetings
o Stay up to speed on all social media developments from global team, global marketing
o Get to know local social media approaches in other Energy Management division teams and Schneider Electric country communication teams
• Oversee and guide the work of one or more Social Media Specialists focused on social media execution/publication
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o Their training and mastery of all SE social media practices and platforms
o Their building and maintenance the PS&S Global Marketing team's social media calendar and repository
o Their execution and publication of Social Post, Blog post, and Video Publication
o Their Advocacy platform work
o Their Reporting tasks
o Their content creation activities and methods
o Their contribution to newsletters and highlights
o Step in to perform publication and execution during any absence of Social Media Specialist
o Be prepared and available to support with social media execution and programming yourself as necessary
• Define and own social media strategy
o Define social media objectives under context of communication, campaign, business, and division objectives.
o Build and activate a social media strategy per campaign and overall PS&S division (not just tactics and calendar) that supports the individual PS&S global marcom campaigns and their businesses, and is aligned to thought leadership objectives and the Digital Marketing and Web team's objectives.
o Give performance- and objective-driven recommendations for social media actions to communication specialists and campaign leaders
o Be the Single Point of Contact and internal ambassador of PS&S social media. Participate, work closely, and enforce the guidelines and rules defined by Schneider Electric's global SM leadership team
o Maintain and regularly update knowledge of latest social media trends, tactics, and conduct and review competitor analysis to gauge effectiveness of our SM strategy and revise as necessary
• Take Responsibility for Social Media Performance
o Align to and support the creation of social media KPIs
o Work closely with Digital Marketing and Web team to ensure meaningful global and country deployment of social media actions
o Operate with an attitude of iterative performance improvement
o Make our social media social - increase engagement, interaction, conversation
o Reach Social Media targets, including quantitative targets such as volume of impressions, engagement, engagement rate, followers, and brand metrics including brand health and share of earned media.
• Plan and execute initiatives to improve social media presence and online personas of key PS&S leadership team
o Build and execute plan and ambassador program for top PS&S leaders to increase online exposure (in their personal social media accounts) and offline exposure, following, and status as thought leaders in their domains
o Train global and local business and other leaders on social media tools and practices
o Ensure communication alignment current events and to the EM Business Unit thought leadership calendar.
o Create a performance dashboard for social media, with individual follow-up of the performance of senior leaders and business VP
• Own internal and digital events from end to end
o Lead planning and execution of some internal and all digital events for division and individual PS&S marcom campaigns, such as webinars, opens lines, and event streams or broadcasts
o Support campaign managers on the digital event creation and promotion
o Train stakeholders on the relevant digital event tools, for example Cvent, Teams Live Events, SocialLive, Aventri.
o Create promotional and post-event toolkits digital event toolkits for country deployment.
o Report on digital event performance
o Collaborate with Events Manager to optimize physical and digital events or hybrid events
Qualifications
• 5+ years social media management experience - external, internal, in house or agency
• Proven record of effectiveness in developing, implementing, managing and measuring social media strategy - successful candidate should be able to demonstrate successful outcomes from communications activities where they have conceptualized, developed and executed a social strategy and media plans.
• Small team leadership experience
• Communication expert with strong written and verbal communication skills: capacity to write and articulate engaging content and well-crafted messaging aligned with EM and its divisions.
• Strong presentation / advisory skills - clear, concise thinking and sufficient gravitas to deliver meaningful advice to leaders on communications strategy in a timely fashion
• Strong project management skills - able to organize work in a methodical and rigorous manner, but equally comfortable in a deadline-driven, fast-paced environment. Strong attention to detail.
• Willingness to learn the "nuts and bolts" of the businesses our division global marketing team exists to support, getting closer to the businesses we support
• Creative thinking and the ability to generate innovative ideas to enhance brand presence and engagement.
• Analytical mindset and the ability to interpret data to drive actionable insights.
• Passion for storytelling, learning and a commitment to quality and excellence
• Familiarity with graphic design principles and basic photo and video editing skills.
Qualifications
Qualifications
• 5+ years social media management experience - external, internal, in house or agency
• Proven record of effectiveness in developing, implementing, managing and measuring social media strategy - successful candidate should be able to demonstrate successful outcomes from communications activities where they have conceptualized, developed and executed a social strategy and media plans.
• Small team leadership experience
• Communication expert with strong written and verbal communication skills: capacity to write and articulate engaging content and well-crafted messaging aligned with EM and its divisions.
• Strong presentation / advisory skills - clear, concise thinking and sufficient gravitas to deliver meaningful advice to leaders on communications strategy in a timely fashion
• Strong project management skills - able to organize work in a methodical and rigorous manner, but equally comfortable in a deadline-driven, fast-paced environment. Strong attention to detail.
• Willingness to learn the "nuts and bolts" of the businesses our division global marketing team exists to support, getting closer to the businesses we support
• Creative thinking and the ability to generate innovative ideas to enhance brand presence and engagement.
• Analytical mindset and the ability to interpret data to drive actionable insights.
• Passion for storytelling, learning and a commitment to quality and excellence
• Familiarity with graphic design principles and basic photo and video editing skills.
Schedule: Full-time
Req: 00935F