o Their training and mastery of all SE social media practices and platforms

o Their building and maintenance the PS&S Global Marketing team's social media calendar and repository

o Their execution and publication of Social Post, Blog post, and Video Publication

o Their Advocacy platform work

o Their Reporting tasks

o Their content creation activities and methods

o Their contribution to newsletters and highlights

o Step in to perform publication and execution during any absence of Social Media Specialist

o Be prepared and available to support with social media execution and programming yourself as necessary

• Define and own social media strategy

o Define social media objectives under context of communication, campaign, business, and division objectives.

o Build and activate a social media strategy per campaign and overall PS&S division (not just tactics and calendar) that supports the individual PS&S global marcom campaigns and their businesses, and is aligned to thought leadership objectives and the Digital Marketing and Web team's objectives.

o Give performance- and objective-driven recommendations for social media actions to communication specialists and campaign leaders

o Be the Single Point of Contact and internal ambassador of PS&S social media. Participate, work closely, and enforce the guidelines and rules defined by Schneider Electric's global SM leadership team

o Maintain and regularly update knowledge of latest social media trends, tactics, and conduct and review competitor analysis to gauge effectiveness of our SM strategy and revise as necessary

• Take Responsibility for Social Media Performance

o Align to and support the creation of social media KPIs

o Work closely with Digital Marketing and Web team to ensure meaningful global and country deployment of social media actions

o Operate with an attitude of iterative performance improvement

o Make our social media social - increase engagement, interaction, conversation

o Reach Social Media targets, including quantitative targets such as volume of impressions, engagement, engagement rate, followers, and brand metrics including brand health and share of earned media.

• Plan and execute initiatives to improve social media presence and online personas of key PS&S leadership team

o Build and execute plan and ambassador program for top PS&S leaders to increase online exposure (in their personal social media accounts) and offline exposure, following, and status as thought leaders in their domains

o Train global and local business and other leaders on social media tools and practices

o Ensure communication alignment current events and to the EM Business Unit thought leadership calendar.

o Create a performance dashboard for social media, with individual follow-up of the performance of senior leaders and business VP

• Own internal and digital events from end to end

o Lead planning and execution of some internal and all digital events for division and individual PS&S marcom campaigns, such as webinars, opens lines, and event streams or broadcasts

o Support campaign managers on the digital event creation and promotion

o Train stakeholders on the relevant digital event tools, for example Cvent, Teams Live Events, SocialLive, Aventri.

o Create promotional and post-event toolkits digital event toolkits for country deployment.

o Report on digital event performance

o Collaborate with Events Manager to optimize physical and digital events or hybrid events

Qualifications

• 5+ years social media management experience - external, internal, in house or agency

• Proven record of effectiveness in developing, implementing, managing and measuring social media strategy - successful candidate should be able to demonstrate successful outcomes from communications activities where they have conceptualized, developed and executed a social strategy and media plans.

• Small team leadership experience

• Communication expert with strong written and verbal communication skills: capacity to write and articulate engaging content and well-crafted messaging aligned with EM and its divisions.

• Strong presentation / advisory skills - clear, concise thinking and sufficient gravitas to deliver meaningful advice to leaders on communications strategy in a timely fashion

• Strong project management skills - able to organize work in a methodical and rigorous manner, but equally comfortable in a deadline-driven, fast-paced environment. Strong attention to detail.

• Willingness to learn the "nuts and bolts" of the businesses our division global marketing team exists to support, getting closer to the businesses we support

• Creative thinking and the ability to generate innovative ideas to enhance brand presence and engagement.

• Analytical mindset and the ability to interpret data to drive actionable insights.

• Passion for storytelling, learning and a commitment to quality and excellence

• Familiarity with graphic design principles and basic photo and video editing skills.

Qualifications

Qualifications

• 5+ years social media management experience - external, internal, in house or agency

• Proven record of effectiveness in developing, implementing, managing and measuring social media strategy - successful candidate should be able to demonstrate successful outcomes from communications activities where they have conceptualized, developed and executed a social strategy and media plans.

• Small team leadership experience

• Communication expert with strong written and verbal communication skills: capacity to write and articulate engaging content and well-crafted messaging aligned with EM and its divisions.

• Strong presentation / advisory skills - clear, concise thinking and sufficient gravitas to deliver meaningful advice to leaders on communications strategy in a timely fashion

• Strong project management skills - able to organize work in a methodical and rigorous manner, but equally comfortable in a deadline-driven, fast-paced environment. Strong attention to detail.

• Willingness to learn the "nuts and bolts" of the businesses our division global marketing team exists to support, getting closer to the businesses we support

• Creative thinking and the ability to generate innovative ideas to enhance brand presence and engagement.

• Analytical mindset and the ability to interpret data to drive actionable insights.

• Passion for storytelling, learning and a commitment to quality and excellence

• Familiarity with graphic design principles and basic photo and video editing skills.

Schedule: Full-time
Req: 00935F