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Job Purpose:
Define and manage the offer strategy for the Power Systems (Medium Voltage Primary and Secondary Distribution products/solutions) in the Southern Africa or Anglophone Africa region and support the End User, panel builder and contractor channels, as well as the Front Office team activities.
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Principal Accountabilities:
Get a clear and updated understanding of the Offer's environment:
- Evaluate periodically the market & the competition landscape.
- Identify the trends impacting the market.
- Contribute to the Annual Marketing & Sales Plan.
- Meet end-users and channel customers in their day to day lives.
- Support the End User, Panel Builder, and Contractor Channels.
- Support the Front Office team (V1s and V2s) with PAE activities
Get a clear and updated understanding of the Offer's performance :
- Monitor our business (turnover, volume, profitability, market share etc.).
- Review the offer's quality level & contribute to global quality improvement.
- Provide input into the offer performance and drive improvement areas in order to stay ahead of the market and competition
Define and manage the marketing mix of the offer :
Product (Offer):
- Define with the LoB the offer road-map evolution according to the gaps in features, quality, availability etc.
- Ensure compliance with standards, profitability targets, quality.
- Manage and update all data (new ref, OPS, O2 etc.)
- Optimise stock keeping.
Price (Cost vs Value):
In support of the Tender and Pricing Managers, assist with:
- Input to the discount matrix.
- Input to price positioning.
- Monitoring and reviewing strategic references and delta prices
Place (End Users & Channels):
- Work with all Channel Managers to maximize the availability of the offer through all available channels.
- Constantly evaluate the effectiveness of the existing channels and scan the marketplace for new channels (E-Commerce, consumer retail etc.)
- Support end users, contractors, EPCs and specifier teams to secure specification.
Promotion (Communication):
- Define and update the kill phrases, USP's, value propositions.
- Collaborate with the communication team to update strategies, tools, promotions, messages etc.
- Presentations for all power systems offers.
Support Operational Marketing in the growth action deployment :
- Act as custodian of product relevant material for sales and promotions as supplied by Line of Business (launches, documentation, training, content etc.)
- Manage the global commercial forecast (SIOP process).
- Provide support for key equipment and solutions tenders.
Optimize stock keeping (O² process)
Specific Processes:
- PEP: Product Evolution Process
- PWP: Product Withdrawable Process
- Pricing: Price Management Process
- O²: Offer Optimization Process
KPI's:
- Order Intake
- Delta Price
- Margin
- Stock profile
Management System:
- Keep up to date with developments with respect to the management system, as well as apply the policies and procedures relevant to the position.
- Communicate improvement possibilities with respect to the management system to the relevant process owner or directly to Quality & Customer Satisfaction and participate in improvement initiatives.
Qualifications
- Relevant technical degree, e.g. B.Tech, B.Eng in Electrical Engineering
- Business/marketing qualification is an added advantage
- Prior experience in a similar role is preferred.
- Knowledge of the relevant South Africa and Southern African markets.
Schedule: Full-time
Req: 0094OO