Reporting to the Transformer League Leader , the Product Marketing Manager is responsible for driving the marketing & launch strategy of SquareD Low voltage transformers portfolio which is widely used in a variety of segments and end markets.
The ideal candidate will maintain an exceptional understanding of both products and the market to explain the value to external and internal stakeholders including country offer managers, global sales teams, customers, analysts and the media. The Marketing Manager will partner closely with the League Leader, Product Owner, country offer development team, global marketing and NAM ops marketing, country sales and channel team to help define personas and act as the voice of the customer in all related activities.
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Responsibilities include:
- Define target customers, understand customer challenges and conduct customer journey mapping
- Develop product and portfolio messaging, positioning and concise value proposition based on personas and route to market
- Develop launch strategy, planning, timelines to ensure maximum impact
- Create marketing & sales enablement kits to help sales team & channel partners sell more products and solutions. The content includes but is not limited to brochures, how to sell, FAQ, datasheet, social messaging, eDMs, landing page, web banners and other digital marketing content
- Partner with Global Marketing team to co-create marketing campaigns and tell compelling stories and customer success stories that help ramp up new offer ramp-up in regions
- Connect Schneider Electric thought leadership topics to the positioning of the portfolio and create white papers, blogs and other high value content as needed
- Collaborate with US country Ecommerce team to create Ecommerce package for syndication
- Partner with product & R&D teams to create technical documents e.g. setup sheet, submittal drawing, 3D rendering, bid specifications and competitor comparison etc. to ensure project wins
- Drive video content storyboarding and g uide 3rd party agencies in developing videos, lifestyle images, how to guides.
- Own the portfolio's digital journey (landing pages, CaaS product range pages, product selection journey) on SE.com
- Bachelor's Degree in English, Marketing, Communication and relevant fields.
- At least 5 years of content marketing experience in B2B
- Strong knowledge of current market trends in power distribution industry
- Experience managing and developing marketing programs with clear data driven results
- Excellent copywriting skills with the ability to translate complex technical information into convincing marketing content with solid value proposition
- Track record of delivering high quality marketing content under tight deadlines
- Advance project management skills
- Skilled stakeholder management capabilities
- Experience launching new products from start to finish with proven success
- Experience in Adobo InDesign, Canva or other design platforms
- Experience in managing marketing budget and 3 rd party creative vendors
Let us learn about you! Apply today.
You must submit an online application to be considered for any position with us. This position will be posted until filled.
Why us?
At Schneider Electric we're committed to creating a workplace that gives you not just a job but a meaningful purpose in joining our mission to bring energy and efficiency to enable life, progress and sustainability for all.
We believe in e mpowering our team members to reach their full potential, fostering a sense of ownership in their work.
We embrace inclusion as a fundamental value, ensuring that every voice is heard and valued. We value differences, and welcome people from all walks of life. We believe in equal opportunities for everyone, everywhere.
If you want to be part of a company where your contributions truly matter, where you are empowered to make a difference and where inclusivity is valued, we would love to hear from you.
Discover your M eaningful, Inclusive and Empowered career at Schneider Electric.
34.2bn global revenue
+12% organic growth
135 000+ employees in 100+ countries
#1 on the Global 100 World's most sustainable corporations
You must submit an online application to be considered for any position with us. This position will be posted until filled
Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best.
We mirror the diversity of the communities in which we operate and we 'embrace different' as one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do. This extends to our Candidates and is embedded in our Hiring Practices.
You can find out more about our commitment to Diversity, Equity and Inclusion here and our DEI Policy here
Schneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color , gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct.