Great People make Schneider Electric a great company.
Do you dream of working in a company that is driven by a meaningful purpose and that continuously creates an inclusive environment where you are empowered to do your best and be innovative?
We are looking for Product Marketing & Management - Senior Professional
Role Mission
- Define, execute, and optimize the global marketing strategy and E2E customer journey for our Industrial Automation System Integrator (SI) partners.
- Collaborate closely with Commercial, Global Marketing, and Operations teams to create and execute marketing and sales enablement plans supporting Industrial Automation business initiatives.
- Drive a partner experience that accelerates growth and cultivates end-user preference for Schneider Electric solutions.
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This is an excellent opportunity for a n experience d marketing professional with a strong drive , good u nderstanding of customer persona, journey mapping and message development.
Key Responsibilities
- Lead the marketing strategy for Alliance and diffused SI partners, including new IT system integrators, aligned with IA strategic vision and c ommercial and LoB goals
- Analyze and understand the targeted market and its structure (partner/customers' needs and roles) to develop and implement impactful and relevant UVPs and positioning to and for our SI partners
- Ownership of the Global Alliance SI campaign, working closely with our priority geographies to adopt, activate, test, measure, and share best practices globally.
- Define and execute t hought leadership program, including analyst relations, PR, and brand ambassador progra m (partner success stories, blogs, social).
- Defin ition of the global E2E digital customer journey, working with internal stakeholders, to create content, touchpoints, and messaging to help achieve KPIs around e ngagement, c ommercial i mpact, and b rand meaning
- Define and manage the SI MySchneider experience , including content creation, animation, and communication to internal and external of the pages for Alliance SI partners
- Identify competitive trends that are impacting the channel and those that are opportunities for new business
- Implement voice of customer insights on relevant digital platforms and partners with key countries to create, deploy , and measure the impact of partner campaigns
- C lose c ollaborat ion with Industrial Automation Channel and Segment marketing leaders to create and support marketing synergies that drive program success and penetration in key segments and geographies
- H armonize digital touchpoints across IA partner programs - web strategy, training, communication, country animation
- Lead internal communities , to activate and support a strong understanding and alignment of SI Alliance Program goals
Requirements
- Strong digital marketing strategy, planning, and campaign background
- Relevant experience in Industrial segments, Partner marketing, automation, technology, or marketing
- Understanding of customer persona, journey mapping and message development
- Well-versed in digital analytics and how to use data to make better decisions
- Researching and tracking market trends to remain on top of industry developments
- Experience working with cross-functional teams, experience in country marketing
- Proven project management experience
- Budget management and cost control both internally and with global external vendors
- Experience in working with senior management
- Self-driven, confident, team-player, enthusiastic, direct, detail oriented, curious, and creative
Let us learn about you! Apply today.
You must submit an online application to be considered for any position with us. This position will be posted until filled.
Looking to make an IMPACT with your career?
When you are thinking about joining a new team, culture matters. At Schneider Electric, our values and behaviors are the foundation for creating a great culture to support business success. We believe that our IMPACT values - Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork - starts with us.
IMPACT is also your invitation to join Schneider Electric where you can contribute to turning sustainability ambition into actions, no matter what role you play. It is a call to connect your career with the ambition of achieving a more resilient, efficient, and sustainable world.
We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one.
Become an IMPACT Maker with Schneider Electric - apply today!
36 billion global revenue
+13% organic growth
150 000+ employees in 100+ countries
#1 on the Global 100 World's most sustainable corporations
You must submit an online application to be considered for any position with us. This position will be posted until filled.
Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best. We mirror the diversity of the communities in which we operate, and 'inclusion' is one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do. This extends to our Candidates and is embedded in our Hiring Practices.
You can find out more about our commitment to Diversity, Equity and Inclusion here and our DEI Policy here
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