Schneider Electric has an opportunity for an Industrial Automation (IA) Distributor Marketing leader in our global hub locations.
We are seeking a dynamic individual to drive our marketing initiatives aimed at driving demand and enhancing brand presence within our distribution channels, including Specialized, Generalist, and e-commerce channels. The ideal candidate will develop and execute strategic marketing plans, collaborate with cross-functional teams, and analyze market trends to optimize distribution strategies. Additionally, this role will also concentrate on advancing the marketing strategy to further develop the Alliance Partner Program for Industrial Automation Distributors to improve and build upon the credibility of the specialized distributors and the differentiation that they bring.
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What will you do?
As the lead Marketing and Communication strategist, you will define and articulate our differentiation, the value of our portfolio, and our partners' expertise to resonate with targeted customers and markets and define a captivating partner experience that creates stickiness and delivers commercial impact
- Develop and implement marketing strategies to promote products within distribution channels.
- Analyze market trends and customer needs to identify new growth opportunities.
- Collaborate with sales, product development, and logistics teams to ensure alignment in marketing efforts.
- Create engaging marketing materials and campaigns tailored for distribution partners to generate demand and improve saturation with their customers.
- Define digital customer/partner experience & journey
- Monitor and report on the effectiveness of marketing initiatives, adjusting strategies as needed.
- Manage relationships with distribution partners and provide support to enhance their marketing efforts.
- Drive Top 10 market adoption
- Collaborate with relevant Segment and Channel leads to integrate messaging and content into global campaigns.
- Coordinate and synchronize go-to-market strategies across different regions and markets to ensure cohesive and effective execution with the Alliance Program.
- Stay updated on industry trends and competitor activities to maintain a competitive edge
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
- Proven experience in distribution marketing or related roles.
- Strong analytical skills and the ability to interpret data to drive decision-making.
- Excellent communication and interpersonal skills.
- Creative mindset with a strong understanding of digital marketing strategies.
- Ability to work collaboratively in a fast-paced environment.
Looking to make an IMPACT with your career?
When you are thinking about joining a new team, culture matters. At Schneider Electric, our values and behaviors are the foundation for creating a great culture to support business success. We believe that our IMPACT values - Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork - starts with us.
IMPACT is also your invitation to join Schneider Electric where you can contribute to turning sustainability ambition into actions, no matter what role you play. It is a call to connect your career with the ambition of achieving a more resilient, efficient, and sustainable world.
We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one.
Become an IMPACT Maker with Schneider Electric - apply today!
36 billion global revenue
+13% organic growth
150 000+ employees in 100+ countries
#1 on the Global 100 World's most sustainable corporations
You must submit an online application to be considered for any position with us. This position will be posted until filled.
Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best. We mirror the diversity of the communities in which we operate, and 'inclusion' is one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do.
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