Global Brand Manager

Mission:

Support the business, countries, and other global teams in putting brand at the centre of their activities. As a Brand Manager you are core to ensuring our brand strategy connects with the business to drive brand meaning and performance results. Your focus will be on translating the business strategy into relevant and differentiating brand strategy that comes to life across all aspects of brand development: Brand Positioning, Brand Architecture, Naming and Identity, Brand Messaging and Brand Experience.

While today the Global Brand Team has been successful in building out the fundamentals of the Schneider Electric brand, there is an opportunity to strengthen the connection to business entities and help set it up for the next chapter of growth. The Brand Manager role is key to ensuring we get the strategy and buy-in right from the top-down and across the organization.

• Excellent communication skills with great presentation and structuring of analysis and recommendations for clarity and relevance at both a C-level and operational level audience.
• Ability to look across multiple layers of information to identify both qualitative and quantitative insights that ground recommendations and help to simplify decision making.
• Understanding of the business and customers so that to connection brand strategy to business strategy
• Curiosity and creativity to explore new ideas and the collaborative spirit to find win-win solutions for Brand Positioning, Brand Portfolio, Naming, Identity and Messaging

• Brand strategy champion: Become a true strategic partner to the business; help define the brand strategy and brand management plans for brand(s) within the SE portfolio. This includes Brand Strategy development with supporting Brand Framework (Proposition, Values, Attributes, Proofs) as well as liaising with creative partners to define brand expression including Naming, Identity and Messaging direction. Stay up to date on best practices and industry trends with an aim to continuously improve our Brand Portfolio Management practice.
• Naming strategy and governance: Act as primary point of contact to manage and oversee the naming strategy and development for a portfolio of businesses (portfolio to be defined). Manage the end-to-end process from initial briefing through to final selection of a new name with special attention to inputs and approvals.
• Proposition and Communication alignment: Work with the business teams to translate insights into compelling brand propositions. Set the foundation and help translate strategy into actionable insights and compelling briefs that communication and create teams can bring to life. Actively collaborate with the content and marketing teams to develop impactful communications that reinforces the brand's narrative.
• Co-creation: Be able to harness the power of collective wisdom where all centres of expertise come together to collaborate and co-create solutions that bring business strategy to life and makes 'brand' truly integral to all functions across the organization. This includes consulting with stakeholders on what is needed from a research perspective, naming, messaging, creative development, and brand guideline requirements.
• Market Research and Analysis: Regularly analyse brand performance metrics and KPIs to assess the effectiveness of branding efforts and make data-driven recommendations. Develop a deep understanding of our B2B customers, their pain points, challenges, and aspirations, and translate this knowledge into insights to drive brand strategy.
• Continuing Brand and Marketing Transformation by building brands to drive business results.
• Participating in setting the overall Brand Direction for the company e.g. brand strategy, naming development, brand expression etc.
• Innovation and creativity into build credentials for the Team, to instil brand planning and collaboration within the team.
• Engaging the Businesses (allocation to be decided at a later stage) to define and finalize all Brand-related aspects from portfolio management, brand architecture, brand positioning, brand expression and brand management -covering but not limited to the Master brand and Associated/Independent brands, Range/Concept/Program names..
• Driving initiatives that allow the team to be intimately engaged with our customers (continuous)

• Proven experience in brand planning, marketing strategy, communications, or a similar role.
• Strong leadership and team management skills
• Excellent communication and presentation skills with a must in creating compelling communications that are clear, simple and C-level appropriate
• Creative mindset with a keen eye for detail
• Ability to manage multiple projects and meet deadlines.

• Proven experience in brand planning, marketing strategy, communications, or a similar role.
• Strong leadership and team management skills
• Excellent communication and presentation skills with a must in creating compelling communications that are clear, simple and C-level appropriate
• Creative mindset with a keen eye for detail
• Ability to manage multiple projects and meet deadlines.