Offer Management of a group of ranges of Wiring Devices Category, addressing mainly the India Zone Operations, with a strong strategic and analytical mind-set and in-depth understanding of products in Wiring devices.
Job Responsibilities: Define the Unique Value Proposition of a new offer • Accountable of the new offer business plan
1 - Understand the trend of the targeted segments:
- Decide and manage the MKT surveys allowing to understand the market's trends.
- Identify the impacts of the trends for Schneider.
- Meet permanently customers to understand the customers' values and the value chain.
- Demonstrate the faisability for Schneider to bring and sell a Unique Value Proposition.
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2 - Reveal the customers' needs and the customers' willingness to pay:
Decide and manage all Marketing survey and MKT methods to catch the customers needs (said and unsaid needs):
> Quantitative and qualitative surveys.
> Focus group.
> Trade-Off.
> Cautic method.
3 - Choose and price the Unique Value Proposition:
To bring on the market and check the consistency with
> our strategy.
> our channels, and business models.
> our targeted competitors.
> Schneider Electric environment and organisation.
4 - Responsible of the profitable business plan.
5 - Define the Marketing specification of the new offer:
- Rank and choose the customers needs to meet.
- Validate the customer's willigness to pay.
- Price the offer with the Value Base Pricing method.
- Define and share with technical team the Offer Requirement by using collaborative methods (Use cases, Functional Analysis method....).
6 Manage the specification's changes and renouncements:
- Manage the specifications changes in order to respect the profitability of the business plan and the time to market.
Internal Relationships: Operations: Marketing and sales • Business Unit: Existing Offer managers / Channels managers / Marketing communication / Price manager / Marketing standardization • Global Functions: Global Marketing / Global Supply Chain
External Relations: Customers: End users, Channels, Partners • Standard committees
Qualifications
Strong marketing background, with minimum 5 years of experience on Offer Knowledge and Management, Value Proposition Development, Market segmentation and Customer targeting • Leadership competences based on achievement of sustainable results, focus on customers, Influence and convince • Strong Cross-functional competences like cross cultural and analyses issues.
Required skills
- Critical thinking and problem solving skills
- Planning and organizing
- Decision-making
- Ability to work cross-functionally with other departments.
- Ability to multi-task and deliver high quality results.
- Communication skills
- Influencing and leading
- Delegation capability
- Negotiation
- Conflict management & Stress tolerance
- Adaptability
Schedule: Full-time
Req: 00929F