Key mission of E-Commerce Specialist is leveraging digitalization to create commercial impacts through E-Commerce activities & expand online market coverage with multi platforms. In detail, accountability of the role includes:
1. Develop and implement growth strategies to grow E-Commerce business in Vietnam for different models (e-distributor, e-retailer, market place, social commerce, ...)
2. Initiate and implement E-Commerce activation campaigns to achieve sales revenue.
3. Manage all online activities in relation to traffic acquisition, sales, conversion and a/b testing and reporting.
4. Implement and localize zone campaigns to local business contexts
5. Provide insights on customer shopping trends to support assortment selection and identify assortment gaps.
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6. Establish commercial policies for distributors to enhance E-Commerce sales for e-distributor, e-retailer.
7. Support distributor, retailer to transform the general distribution network from traditional to digital.
8. Align & collaborate with channel marketing, sales to create online promotion without creating channel & price conflicts.
9. Build & foster key e-commerce accounts to drive online sales revenue.
Qualifications
Education :
Bachelor's degree in e-commerce business administration, marketing
Working E xperience:
3-4 years working experience in E-Commerce. At least 2 years of working experience with marketplaces such as Lazada, Shopee
Familiar with different e-commerce model (D2C, E-Retailer, E-Distributor, Marketplace, social commerce)
Know how to develop activation campaign and digital marketing campaign to drive and increase online sales revenue
Others (e.g. language skills, technical skills):
Strong ownership and leadership
Good level of communication, ability to influence and convince.
Ability to work with data in excel, other tools like PowerBI or Tableau is a plus.
Digital marketing knowledge
Good analytical skill
Good command of spoken and written English.
Photoshop/ Canva design - Social Content creation
Schedule: Full-time
Req: 00954O