Drives' Activity is the specialist and world leader in the provision of reliable and efficient solutions for the control of electrical energy to control electric motors. Focusing innovation, sustainability and digital, we design new Generation Variable Speed Drives to conquest new market segments, new customers while maintaining the existing product lines.
We are looking for individuals who are team players, resourceful and self-motivated. Our Drives activity has a very dynamic & multi-cultural environment that gives its employees the opportunity to develop both professionally and personally.
Your role:
Reporting to the Future Offer Marketing Director (Serhan), you will be in charge of the future offer creation/marketing definition of the new product development and innovation for Drives Transversal and Innovation topics.
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Being part of the project marketing team, you will contribute to the establishment of our roadmap and to the definition of the future innovation our activity should bring to the market.
Your missions:
- Throughout new product development process, lead project/product marketing related contents.
- Understand the trends of the targeted segments and targeted competitors by analyzing market data, norms and customer habits.
- Prepare competitive landscape/ How are competition positioned/ Who are the customers of our competitors/ Why they buy their products (Criteria)/ Which channels or Go to Market
- Act as the customer's advocate by uncovering their needs, pain points, and willingness to pay, collaborating with the Innovation team during the exploration phase.
- Define the Unique Value Proposition of the future product line and the business models to be able to achieve our ambition.
- Be accountable for the Marketing Business Plan and Responsible for the New Offer Business Plan.
- Define the marketing specification of the new offer.
- Interface/collaborate with the Agile team to clarify open points and make the right arbitration within the project and manage the specification's changes.
- Define the needs in terms of offer documentation, tools, and software.
- Specifies the mandatory commercial resources and skills to promote offers.
- Support the project launch leader within the project launch phase providing all product information required.
Your profile:
- 5 years' higher education in electrical engineering, with experience in b2b marketing
- A minimum of 5 years' experience in marketing/product or R&D functions
Your competences:
- Variable Speed Drives or Power conversion technology knowledge
- Domain knowledge about industry segments and understanding of different persona
- Familiar with norms and certifications of the variable speed drive market
- Experienced in customer visits and interview.
- Value chain and business model understanding
- Agile methodology understanding
- Ability to work cross-functionally with other departments.
- Communication and negotiation skills
- Fluent in both oral & written English
We know that skills manifest themselves in many ways and can be based on your life experience. If you don't necessarily meet all the requirements listed, we still encourage you to apply.
Let us learn about you! Apply today.
You must submit an online application to be considered for any position with us. This position will be posted until filled.
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You must submit an online application to be considered for any position with us. This position will be posted until filled.
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