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Digital Marketing Orchestration Lead

AT Schneider Electric
Schneider Electric

Digital Marketing Orchestration Lead

Barcelona, Spain

In this role you'll lead the development and implementation of marketing technology
platforms, working closely with cross-functional teams to understand and enhance user behavior,
define, and enable personalized digital customer journeys, optimize campaign performance, and drive
meaningful growth through innovative digital experiences.

Responsibilities:
• Collaborate on the creation and lead the execution of the digital journey to drive customer
acquisition, conversion, and retention across all digital platforms.
• Act as the power user of the Martech platforms and tools for the division, facilitating its
adoption.
• Utilize advanced personalization tools to create targeted and compelling digital experiences

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across different audiences and channels.
• Implement strategic tests in collaboration with Web, Analytics and Media, to analyze
campaigns performance and continuously refine and elevate the user experience.
• Monitor and analyze campaign performance and user behavior, generating data-driven
hypotheses for improving the digital customer journey, conversion rates and support strategic
decisions.
• Architect how the Martech stack is used by acting as Power User to support the needs of global
and regional marketing teams, identify, and share best practices to scale its use and drive
efficiency.
• Keep track and communicate timelines, objectives, and accomplishments with a wide range of
stakeholders, such as Strategic Managers, Marketing Operations, global and central teams, and
senior leadership.

Qualifications:
• Bachelor's degree in Marketing, Business, Analytics, or a related field.
• 5+ years of proven experience in Sales & Marketing Automation, conversion rate optimization,
omnichannel marketing, or a similar role, using tools like Eloqua, Marketo, Salesforce
Marketing Cloud. CDP, SQL desired.
• Strong analytical skills and experience with A/B testing, user analytics, and performance
metrics. Ideally, experience with Google Analytics, Optimizely or similar.
• Passionate about driving digital transformation and innovation.
• Strong communication skills with the ability to convey complex ideas clearly and concisely.
• Ability to effectively manage multiple projects by working with cross-functional teams.

Looking to make an IMPACT with your career?

When you are thinking about joining a new team, culture matters. At Schneider Electric, our values and behaviors are the foundation for creating a great culture to support business success. We believe that our IMPACT values - Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork - starts with us.

IMPACT is also your invitation to join Schneider Electric where you can contribute to turning sustainability ambition into actions, no matter what role you play. It is a call to connect your career with the ambition of achieving a more resilient, efficient, and sustainable world.

We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one.

Become an IMPACT Maker with Schneider Electric - apply today!

36 billion global revenue
+13% organic growth
150 000+ employees in 100+ countries
#1 on the Global 100 World's most sustainable corporations

You must submit an online application to be considered for any position with us. This position will be posted until filled.

Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best. We mirror the diversity of the communities in which we operate, and 'inclusion' is one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do. This extends to our Candidates and is embedded in our Hiring Practices.

You can find out more about our commitment to Diversity, Equity and Inclusion here and our DEI Policy here

At Schneider Electric, we uphold the highest standards of ethics and compliance, and we believe that trust is a foundational value. Our Trust Charter is our Code of Conduct and demonstrates our commitment to ethics, safety, sustainability, quality and cybersecurity, underpinning every aspect of our business and our willingness to behave and respond respectfully and in good faith to all our stakeholders. You can find out more about our Trust Charter here

Schneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct.

Client-provided location(s): Barcelona, Spain
Job ID: Schneider_Electric-https://careers.se.com/jobs/76718?lang=en-us
Employment Type: Other