Key Resonsabilities:
In Business Unit, with a regional scope for one Channel
- Understand the channel country landscape
- Ensure the channel consistency rules are known, deployed and applied.
- Manage the countries commitments on the new channel program and on the business objectives.
- Saturate the channel with all relevant offers (cross selling).
- Bring countries marketing expertise support.
- Work with the Launch Manager for Launch events.
- Drive the Channel management transformation into Digital Channel Management.
In Business Unit, with a regional scope for one Channel- Understand the channel country landscape- Ensure the channel consistency rules are known, deployed and applied.- Manage the countries commitments on the new channel program and on the business objectives.- Saturate the channel with all relevant offers (cross selling).- Bring countries marketing expertise support.- Work with the Launch Manager for Launch events.- Drive the Channel management transformation into Digital Channel Management.
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