The primary purpose of the Channel Marketing & Program Manager is to support the channel and alliances sales team(s) in gaining market segment share, generating sales and growth by creating loyal, self-sustaining, valuable marketing programs to our APC by Schneider Electric solutions.
- Responsible for Annual Strategy & Quarterly guidance, effective executions of marketing, partner programs & enablement, in alignment of Channel Sales strategy
o Marketing to & thru partners
o Collaborate with Strategic Marketing for Pull & Push Activities
o Collaborate and develop Content creation for channel marketing activities
- Responsible for Partner program success, including deployment and tailoring of program aspect to country needs
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o Define, refine partner profiles for growth initiatives
o Recruit, retain and develop partners aligning to Channel growth requirements (incl future proofing partners in their skillsets & knowledge)
o Develop, manage and deploy training agenda & calendar for & with partners
- Key SPOC to country channel teams, presales teams & partners on marketing, program & enablement
- MDF/Performance Bonus/Rebate Rebalance
- Digital Channel Management and Marketing
- MDF/Performance Bonus/Rebate Rebalance
- Digital Channel Management and Marketing
- Channel Agency Management
- Support partner's success with promo programs to increase sales conversion
- Regional Channel Events Management
- Partner Sales Enablement - Drive Certification, Online/Offline Seminar or Training
- Support Zone Alliances Development (DELL, HPE and AI Product Attach)
- Ensure that partners testimonial along with joint customer references are created to highlight the best in class approaches, strategic wins
Qualifications
• Tertiary Degree or qualification in Marketing or Communications
• Minimum of 8 years marketing experience - IT Channel Marketing experience a plus.
• Proven experience of Channel sales support
- Experience building and executing demand generation plans, including email, webinar, event and online programs.
- Digital channel marketing knowledge is a must
- Understanding of the channel ecosystem, and working knowledge of the fundamentals of technology preferred
- Strong analytical and problem solving skills
- Strong initiative and ability to work independently or collaboratively
- Ability to build rapport both internally and externally
- Negotiation skills
- Organisation and priority setting skills and ability to multi-task in a dynamic environment
- Excellent written and verbal communication skills in English
Schedule: Full-time
Req: 009AJ3