Advertising & marketing communication specialist

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The Global Marketing Business Partner will be responsible for the comprehensive planning and execution of the marketing and communications activities for his/her business unit. It involved working hand in hand with the business to establish the most efficient plan to impact and grow business, including: events, thought leadership, online and offline campaigns, and partner communications management. This role requires creativity, organization and communication skills, with a lot of collaboration, whether internally or externally with vendors.

Key responsibilities:

• Design marcom activities to maximize ROI and lead execution of such activities with operational excellence
• Ensure the development and execution of the marketing communications initiatives including product launches, sales collateral, tradeshows, campaigns, social site presence, public relations, events, telemarketing, data entry, research and administrative matters
• Executes, and measures demand generation marketing programs to grow sales pipeline and revenue for Field Sales organization.
• Track lead flow to ensure the appropriate Sales channels are following up with event attendees and campaign responders in a timely manner
• Follow up and update marketing spend on regular basis
• Collaborate closely and coordinate with managers in Marketing and Sale to leverage marcom
• Negotiate with 3rd party vendors/agencies on marcom operations related requirements to get the best service with the lowest price possible (procurement activity)
• Maintain marketing library by checking and replenishing inventory (product brochures, corporate gifts)
• Assist with other administrative marketing duties such as preparing documents for mailing; updating marketing calendar,

• Conceptual skills of various marcom practices
• Highly organized, proactive problem-solver, and quick learner
• Adapt easily in complex organization
• Strong interpersonal communication skills
• Proficiency with computer software, document/presentation editing and Excel skills

• At least 4 years experience in related job function is required
• Work experience in technology related industry is a plus

• Bachelor degree with specialty in marketing, communication, journalism/public relations, advertising is preferred