Reference No.R2771338

Position Title: Senior Brand Manager - Cardiovascular

Department: General Medicines Marketing

Location: Toronto, ON

About the Job

The Senior Brand Manager will lead the strategy and execution of the Cardiovascular portfolio in Canada, with a particular focus on the Praluent business objectives. This role involves defining the product vision, prioritizing user stories, and executing initiatives to validate hypotheses and continuously improve customer experience and outcomes. The incumbent will collaborate internally across functions and globally to maximize value for patients, customers, and Sanofi. Gathering insights from various stakeholders and data sources to drive iterative product improvements is crucial.

• Strategy and Execution: Lead the strategy and execution of the Cardiovascular prioritized portfolio, focusing on Praluent business objectives.
  
• Product Vision and User Stories: Define the product vision, prioritize user stories, and execute initiatives to validate hypotheses.
  
• Collaboration: Collaborate across functions within Commercial and with global teams to maximize value for patients, customers, and Sanofi.
  
• Insight Gathering: Gather insights from internal teams, public and internal data, and stakeholder interactions to inform decision-making and product improvements.
  
• Forecasting and Budget Management: Responsible for forecasting, financial forecasts/budgets input, demand/supply management, and expense management for the therapeutic area.
  
• Continuous Improvement: Drive continuous improvement using new ways of working, digital tools, and external data-driven insights.
  

• Strategy Development and Execution: Develop and execute Cardiovascular strategies and tactics through collaboration with cross-functional teams, including Medical, Policy and Market Access, Sales, Supply Chain, Regulatory, and others.
  
• Global Collaboration: Partner with global teams to support the brand vision for Praluent and the overall vision for General Medicines and North American markets.
  
• Launch Management: Achieve launch targets for Praluent line extensions and manage expense budgets to maximize product uptake.
  
• Market Awareness: Maintain a deep understanding of market and competitive dynamics to anticipate and address opportunities and risks.
  
• Agile Working: Adopt agile ways of working to maximize customer satisfaction, progress, and return on investment.
  
• Omnichannel Strategy Execution: Execute the Omnichannel strategy for Praluent, making smart investment decisions for maximum ROI.
  
• Persona-Based Messaging: Co-create persona-based messaging and journeys for targeted, precise customer engagement.
  
• Data-Driven Insights: Use data-driven insights for forward-looking strategies, predictive execution, informed decision-making, and impact measurement.
  
• Digital Tools Utilization: Leverage digital tools for personalized and targeted customer engagement and efficient working methods.
  
• Financial Forecasts Management: Ensure clear understanding and management of financial forecasts, coordinating with BO&S, Supply Chain, and Finance.
  
• Investment Maximization: Prioritize the utilization of global tools, data, and insights, and implement an agile approach for local adaptation when needed.
  

• Bachelor's degree or equivalent, MBA or graduate degree a plus
  

• Minimum 5 years commercial experience in pharmaceutical marketing.
  
• Minimum 1 year of experience in pharmaceutical marketing in the Canadian market.
  
• Technical marketing skills (needs, segmentation, SWOT analyses, creation of competitive strategies, risk assessment) and stay abreast of new marketing trends.
  
• Direct experience with external customers and stakeholders an asset.
  
• Key account management experience an asset.
  
• Experience with digital tools, social media, virtual customer engagement and omnichannel.
  
• Working knowledge of reimbursement on provincial and private payer level.
  
• Experience working in an Agile team preferred.
  

• Strong results orientation i.e. has a proactive, business-oriented focus with the resolve to set challenging goals and demonstrate the commitment and persistence to achieve them.
  
• Solution-oriented, entrepreneurial mindset; open to new approaches and tools; willing to take thoughtful risks; ability to prioritize and simplify internal and external solutions and approaches.
  
• Proven ability to work in a fast-paced, change-oriented environment.
  
• Proven ability to function effectively and easily at all levels of the organization.
  
• Demonstrates ability to translate customer insight into actionable and scalable MVP's.
  
• Digital acumen (e.g. social media, big data, AI, IOT), omnichannel expertise, and storytelling skills are strong assets or to be developed.
  
• Willingness and ability to collaborate across functions, global/local, and within Commercial team.
  
• Demonstrates respect for all individuals independent of race, age, ability, orientation and ensures diverse perspectives are valued in an equitable manner.
  
• Demonstrates business acumen, ability to flex between strategic thinking and detailed excellence in execution.
  
• Possess excellent technical aptitude and marketing ability skills with a proven ability to innovate.
  
• Strong analytical / problem solving skills.
  
• Financial acumen, including ability to assess forecast, analyze data, manage budgets.
  
• Demonstrate superb written, verbal and presentation skills.
  

• English: Professional level required.
  
• French: Professional level required.
  

• Bring the miracles of science to life alongside a supportive, future-focused team.
  
• Discover endless opportunities to grow your talent and drive your career, whether it's through a promotion or lateral move, at home or internationally.
  
• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
  
• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs