• Develop strategic scenarios and financials supported by clear assumptions and rationale

• Using strategic thinking and expert knowledge of the brand planning process, lead cross-functional teams to develop long-range strategic plans to support assigned brands to improve brands P&L

• Find and leverage opportunities to optimize Brands P&L

• Critically evaluate and lead the prioritization of strategies and tactics for each brand within the assigned portfolio

• Analyze, strategize, organize and drive timely execution of annual marketing plans to achieve superior results

• Evaluate market environment using all available data on all customers and patients and clearly communicate a full understanding of key dynamics

• Understand assigned disease areas in terms of disease epidemiology, diagnosis rates, barriers to disease management, current disease options, pros and cons of different treatment options

• Develop then implement the brand positioning and align all messaging and tactics to it

• In collaboration with various support functions, ensure sufficient product supply, favorable market access and efficient distribution within Canada

• In partnership with Business Operations team - Manage product forecasting with responsibility for monthly, quarterly and annual P&L results

• In collaboration with Government Affairs and Market Access team, secure /maintain reimbursement for assigned product in all provinces and with private payers

• Explore new ways of leveraging AI and data

• Develop Expertise in Non-Personal Promotion for the benefit of entire franchise

• Focus tactical development to be most efficient at supporting brand goals - will include non-personal promotion, digital engagement and promotion, and other emerging channels leveraging AI

• Develop and implement innovative omnichannel plans

• Pilot innovative approaches without sales forces support

• Become the Innovation Engine for Non-Personal promotion sharing best practices with broader team within and beyond franchise

EDUCATION AND EXPERIENCE:

• Bachelor's degree or equivalent in marketing

• MBA or graduate degree preferred

• Minimum 5 years product management experience or equivalent

• Experience in Life Cycle Management an asset

• Experience in Digital and Non-Personal promotion an asset

• Working knowledge of reimbursement on provincial and private payer levels required

KNOWLEDGE & SKILLS:

• Strong results orientation i.e. has a proactive, business-oriented focus with the resolve to set challenging goals and demonstrate the commitment and persistence to achieve them.

• Proven ability to work in a fast-paced, change-oriented environment without constant oversight

• Proven ability to function effectively and easily at all levels of the organization

• Possess excellent technical aptitude and marketing ability skills with a proven ability to innovate

• Strong interest, understanding and experience with Digital and other non-personal promotional channels

• Strong analytical / problem solving skills.

• Demonstrate superb written, verbal and presentation skills

• Computer literacy including word processing, spreadsheets, databases, project management and email and presentation software

• Bilingual (French/English) an asset

Why choose us?

• Bring the miracles of science to life alongside a supportive, future-focused team.
  
• Discover endless opportunities to grow your talent and drive your career, whether it's through a promotion or lateral move, at home or internationally.
  
• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
  
• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention andwellness programs and at least 14 weeks' gender-neutral parental leave.
  

Sanofi is an equal opportunity employer committed to diversity and inclusion. Our goal is to attract, develop and retain highly talented employees from diverse backgrounds, allowing us to benefit from a wide variety of experiences and perspectives. We welcome and encourage applications from all qualified applicants. Accommodations for persons with disabilities required during the recruitment process are available upon request.

#GD-SG #LI-GZ

#LI-Hybrid