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PPH Sr. Customer Engagement Manager

AT Sanofi U.S.
Sanofi U.S.

PPH Sr. Customer Engagement Manager

Yŏng-dong, South Korea

The Customer Engagement Manager supports the head of Vaccine Korea in the execution of MCO marketing and brand direction with a key focus on Customer Strategy.

  • Support the Head of Vaccine Korea in the development of the Country Activation and brand plans for the portfolio into MCO activation and GTM strategies.
  • Implement brand strategies and tactics based on Customer personas, Customer journeys, Customer engagement planning aligned to Country brand plans and GTM strategies which already set-up.
    • Map the customer journey, identifying areas for improvement and working to enhance customer satisfaction, loyalty and overall experience to deliver brand objectives.
    • New NIP introduction related stakeholder engagement in Oct - Nov.

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  • New NIP introduction communication related HCP campaign in Oct - Nov.
    • Official announcement message
    • Objection handler
    • Media campaign press release plan
    • Message development & dissemination
    • GH, DH & Partner engagement & education
  • Additional indication related communication with cross-functional team
  • As required, adapt content in respect of regulatory frame and in coordination with partner functions.
  • Tailor the experience and impact through the use of customer data.
  • Utilise performance data to deliver on executional KPIs and customer engagement.
  • Work in close collaboration with the sales team and GTMC to optimise the customer journey and, identify and map optimal channels and frequency, including budget recommendations for channel investment strategy.
  • Execution of the customer engagement plan to ensure consistent messaging and seamless customer experiences

  • MAIN REQUIREMENTS

    Technical skills:
    • Understanding of Sales and Marketing operating model, Go to Market (GTM) Transformation
    • Experience in executing customer strategy.
    • Ability to make data-driven decisions based on customer needs.
    • Customer-centricity and omnichannel excellence including experience with the collection of and use of customer data, agile operating model, new GTM models, and digital capabilities
    • Ensuring Korea Code of Conduct.

    Soft skills:
    • Ability to respond resourcefully to changing business conditions and opportunities proactively looking for ways the team can adapts is plans, tactics and strategies.
    • Build effective partnerships with key local stakeholders, MCOs and business support functions.
    • Proactive understanding of the Korea market trends and the competitive landscape.

    CRITICAL EXPERIENCES REQUIRED TO BE SUCCESSFUL IN THE ROLE
    • Previous Product/ Brand experience (preferably in the pharmaceutical industry)
    • Digital marketing / Omnichannel engagement.
    • Worked in teams where there is a high degree of accountability and collaboration across functions and roles.
    • Korean & English language skills are required

    Client-provided location(s): South Korea
    Job ID: Sanofi-https://jobs.sanofi.com/en/job/seoul/pph-sr-customer-engagement-manager/2649/18044786176
    Employment Type: Other