The Customer Engagement Manager supports the head of Vaccine Korea in the execution of MCO marketing and brand direction with a key focus on Customer Strategy.
- Support the Head of Vaccine Korea in the development of the Country Activation and brand plans for the portfolio into MCO activation and GTM strategies.
- Implement brand strategies and tactics based on Customer personas, Customer journeys, Customer engagement planning aligned to Country brand plans and GTM strategies which already set-up.
- Map the customer journey, identifying areas for improvement and working to enhance customer satisfaction, loyalty and overall experience to deliver brand objectives.
- New NIP introduction related stakeholder engagement in Oct - Nov.
- Map the customer journey, identifying areas for improvement and working to enhance customer satisfaction, loyalty and overall experience to deliver brand objectives.
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- Official announcement message
- Objection handler
- Media campaign press release plan
- Message development & dissemination
- GH, DH & Partner engagement & education
MAIN REQUIREMENTS
Technical skills:
- Understanding of Sales and Marketing operating model, Go to Market (GTM) Transformation
- Experience in executing customer strategy.
- Ability to make data-driven decisions based on customer needs.
- Customer-centricity and omnichannel excellence including experience with the collection of and use of customer data, agile operating model, new GTM models, and digital capabilities
- Ensuring Korea Code of Conduct.
Soft skills:
- Ability to respond resourcefully to changing business conditions and opportunities proactively looking for ways the team can adapts is plans, tactics and strategies.
- Build effective partnerships with key local stakeholders, MCOs and business support functions.
- Proactive understanding of the Korea market trends and the competitive landscape.
CRITICAL EXPERIENCES REQUIRED TO BE SUCCESSFUL IN THE ROLE
- Previous Product/ Brand experience (preferably in the pharmaceutical industry)
- Digital marketing / Omnichannel engagement.
- Worked in teams where there is a high degree of accountability and collaboration across functions and roles.
- Korean & English language skills are required