Job title: NA Omnichannel New Capabilities Transformation Lead
Location: Bridgewater, NJ
About the Job
The new Go-to-Market Capabilities (GTMC) organization is designed to drive best-in-class capabilities across the board, to bring value and excellence in Sanofi's commercial operations across its global organization and in local markets. This will be achieved through process and tool standardization, the removal of barriers between business units, and reduction in capability duplication.
The North America Go-To-Market Capabilities Omnichannel team (NA GTMC OC) will support Sanofi's North American brand marketing teams to execute meaningful, customer centric, agile marketing across all of Sanofi's channels. The team includes end-to-end campaign management capabilities, channel experts, day-to-day operations leads, and a transformation function responsible for the organization and delivery of continuous improvement to marketing operations processes.
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The NA GTMC OC team has been created to:
- Unlock true cross-brand omnichannel marketing capability and integrating innovations that accelerate brand marketing outcomes
- Free up capacity in marketing teams to focus on brand and content strategy
- Accelerate and standardize omnichannel operations processes
- Improve sharing of best practice
- Clarify accountabilities for day-to-day marketing activities, as well as long term improvement efforts
- Realize efficiencies and economies of scale across the North America and Global marketing organizations
The NA OC New Capabilities Transformation Lead role works directly with the North America Omnichannel Lead and is accountable for overseeing the long term development of Omnichannel capabilities, including the integration of innovative capabilities, and identifying external partners that can support Sanofi's omnichannel vision.
We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.
Main Responsibilities:
- Define and drive a program of omnichannel capability innovation, engaging with internal (e.g. digital or global programs) and external (e.g. new vendors) partners to enhance the team's capabilities
- Work with Sanofi colleagues in the design and delivery of large digital projects, ensuring that these align with the North American Omnichannel vision and wider business needs
- Driving the identification, design, and delivery of omnichannel capabilities across Sanofi in the United States that build towards Sanofi's customer vision
- Work with analytics colleagues in the team to identify significant pain points and work on identifying and deploying solutions
- Lead and deliver large cross-functional initiatives, in partnership with the OC Strategy and Comms Lead
- Collaborating with the Strategy and Comms lead to develop the capability development roadmap
- Reviewing Sanofi's use of external and offshore resources for omnichannel capability, driving efficiency and value for money for Sanofi in the US
- Monitoring marketing and industry trends, including innovation and regulatory developments, and engaging new external partners where appropriate
- Partner with global GTMC (Omnichannel and LEX/MEX) and Digital stakeholders to coordinate on capability development plans, combining delivery efforts where appropriate
- Ensure US capability needs are clearly identified, articulated, and communicated in wider programs of change (e.g. Digital Roadmap, Global capability plans, etc)
- Support the onboarding and upskilling of North America and offshore colleagues
- Collaborate with Global, Brand, Digital, and other counterparts as necessary to deliver on responsibilities
- Collaborate proactively with GTMC OC and other colleagues on improvements to day-to-day marketing operations processes
- Contribute to knowledge sharing and upskilling programs
- Support the delivery of key transformation programs
- Drive excellent working relationships with agency and vendor partners
- Drive cultural change through the championing of an agile, customer-oriented mindset
About You
Skills:
- Experience owning and developing step-change innovative capability
- Ability to work from conceptual, innovative propositions to a solution that fits within wider business processes, aligns to the business vision, and delivers value and return on investment
- Entrepreneurial mindset, with an ability to advocate for transformative change
- Adaptable and resilient, work through uncertainty
- Stand up and oversight of a portfolio of transformation programs to deliver capability change
- Deep understanding of Marketing Technology, Data and Analytics platforms (Salesforce, Adobe, CRM, etc.)
- Deep knowledge and understanding of omnichannel marketing principles
- Understanding of general marketing tactics, processes, and requirements for execution of tactics
- Strong project management skills, with a demonstrated ability to thrive in a fast-paced, multi-priority environment
- Excellent influencing skills, with a demonstrated ability to work collaboratively with a variety of internal and external stakeholders in a large organization
- Excellent verbal and written communication skills
- Collaborative, high energy team player
- Ability to participate in vendor procurement, selection, contract management, and other processes, achieving excellent value for money for Sanofi
Work Experience:
- Bachelor's degree in business, marketing, or technology, or equivalent experience
- Minimum of 7 years' experience in commercial, analytical, or operational functions
- Proven track record of transformation, delivery of omnichannel capability uplift preferred
- Data and technical knowledge of working omnichannel systems and platforms, and emerging technologies that will deliver the next phase of capability growth
- Strong network and deep market awareness
- Stakeholder engagement across multiple functions
- Story telling skills to communicate vision, and develop communications plan with clear and concise messages
- Pharmaceutical experience preferred
- Experience working in a team environment
- Experience in working in a regulated industry
- Experience managing external vendors
- Proven ability to manage multiple high priority projects at once
- Demonstrated ability to work in a complex, matrixed environment
Why Choose Us?
- Bring the miracles of science to life alongside a supportive, future-focused team.
- Discover endless opportunities to grow your talent and drive your career, whether it's through a promotion or lateral move, at home or internationally.
- Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
- Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks' gender-neutral parental leave
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
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