• Location: Bogotá, Colombia

About the job

At Sanofi Consumer Healthcare, we have one overarching mission - to work passionately,challenging ourselves and our industry every day, to build a healthier future by helping people, help themselves, bringing "Health in Your Hands".

Our teams are building trusted & loved brands that connect with hundreds of millions of consumers worldwide, enabling better self-care for individuals and communities, while also contributing to a healthier planet. To fulfill this mission, we are embarking our consumers, our customers, healthcare professionals, and our employees in this journey because this is what will make us become the "Best Fast-Moving Consumer Healthcare (FMCH) Company In & For the World".

We strive to act as a force for good by integrating sustainability along our business and employees' mission and operate responsibly from both a social and environmental point of view.

To achieve this, we need strong talent who will help us shape the future of our Consumer Healthcare business and challenge our industry. At Sanofi Consumer Healthcare, we aspire to create a work environment where people can thrive, grow, and be at their best every day. Our priority is working with integrity to improve the health and well-being of people and communities where we operate, working towards making a positive impact in the world.

JOB PURPOSE

The position is responsible for support Brand/ marketing team with design and implementation of a long-term strategic MCE plan that offers relevant content based on HCPs preferences generating insights from different data sources, understanding the reasons behind HCP behavior and responding to it appropriately in an effective and timely way.

Responsabilities:

• Design HCP OC journey leveraging cross-functional input, defining the right touchpoints, frequency and sequencing of engagement
• Engage internal stakeholders as required to communicate and notify on MCE plan, scope, execution and schedules.
• Manage various email campaigns, including the template designs, calls-to-action, and landing pages used in our email sends
• Measure and report performance of all digital marketing campaigns and assess against goals (KPIs per channel results) depending on campaign objective.
• Offer support to Marketing team to deploy user journeys and content plan (provided by Marketing and/ or medical team) to execute the best digital strategies with our customers.
• Support launch of new channels & orchestration of them in proper sequence counting on ways of working

About you

Skills

• Influence Capabilities
• Creative & Innovative Thinker
• Stakeholder Relationship Manager

Key Technical Capabilities

• Customer Experience Management
• Marketing Analytics & Customer Insights
• Digital Marketing
• Close Up, IQVIA knowledge

Qualifications:

• Bachelor's degree in Business Administration, Marketing, Communications and related areas.
• Fluency in English- Advanced level is required
• 2 - 3 years of experience in Multichannel o Digital Marketing areas, in pharma industry is desirable.
• Domain of digital channels is desirable*

Why choose us?

• Bring the miracles of science to life alongside a supportive, future-focused team.
• Discover endless opportunities to grow your talent and drive your career, whether it's through a promotion or lateral move, at home or internationally.
• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks' gender-neutral parental leave.
• Play an instrumental part in creating best practice within our manufacturing facility.